AIM Tell-A-Vision's 'Change The Sample' Campaign Re-Ignites Nielsen Fire at NATPE

AIM Tell-A-Vision's 'Change The Sample' Campaign Re-Ignites Nielsen Fire at NATPE

- With Research Methodology Reeling, AIM Begins Knockout Strategy -

NEW YORK, Jan. 18 /PRNewswire/ -- The AIM Tell-A-Vision(R) Group (AIM TV), pioneering producers and distributors of English language programming for the U.S. Latino market, announced that it has chosen the NATPE conference to continue its "Change The Sample" initiative to convince Nielsen Media Research, Inc. to change its language preference method of monitoring U.S. Hispanic TV viewing to a more accurate measurement based on nativity (U.S. Born / Foreign-Born).

In November 2005, AIM TV claimed the impact of Nielsen's current but outdated statistical model was far reaching, resulting in little English language television targeted to the nation's largest minority due to an over- estimation of Spanish TV viewing and under-estimation of English TV viewing among U.S. Hispanics.

Vice President of Nielsen Media Research, Jack Loftus responded to AIM TV's initiative stating "...if the U.S. television industry enthusiastically supports his [Robert G. Rose, CEO of AIM Tell-A-Vision's] position that Nielsen should indeed change its methods of sampling Hispanic-Latino populations, then, obviously, we want to be responsive."

"ChangeTheSample.com's petition drive has logged an impressive, positive response in its first two months. We've received hundreds of messages of agreement and support from TV executives, advertisers, trade and political groups, researchers and viewers," stated Rose. "We will not quit until Nielsen recognizes the need to update their methodology to account for Latinos' nativity. The current system costs national and local English language TV outlets viewers and tens of millions in ad revenue annually. AIM TV is confident that its supporters at NATPE will help initiate this overdue change," said Rose. AIM TV will make "Change The Sample" presentations and gather signatures at its NATPE exhibit booth #639 on the show floor.

The rapidly growing company is headed into its historic fifth year of broadcast syndication and will also be screening three time Imagen Award winner American Latino TV(R), its companion series LatiNation along with the returning Sonidos (Sounds) music specials. New for 2006 are the American Latino(R) Presents specials and AIM TV will unleash the long awaited pilot of PLAYMORE which targets American Latino and young demographics with video gaming, gadgetry, extreme sports and plenty of attitude.

Source: AIM Tell-A-Vision(R) Group

CONTACT: Adam Schoenberg, AIM Tell-A-Vision(R) Group,
+1-212-627-3192 ext. 18, Adam@aimtv.tv

Web site: http://www.aimtv.tv/
http://www.changethesample.com/

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