Q Television Network Partners With Mobile Accord to Launch QTN Mobile

Q Television Network Partners With Mobile Accord to Launch QTN Mobile

Premium GLBT Television Network to Embrace the Mobile Channel, Utilizing SMS Text Messaging for Cutting Edge Viewer Interaction

BURBANK, Calif., Jan. 18 /PRNewswire-FirstCall/ -- Taking a leadership role in television's move to incorporate interactive mobile branding and commerce, Q Television Network has announced the launch of QTN Mobile and its partnership with Mobile Accord, a leader in the application of mobile technology. The premium network for gay, lesbian, bisexual and transgendered individuals (GLBT) will embrace the mobile channel by employing SMS text messaging based solutions to give its viewers yet another way of interacting with the QTN brand. With the potential to reach more than 195 million cell phone users in the U.S., this new mobile channel technology will allow the network to boost viewership, acquire new subscribers and extend its content into the mobile space, driving new revenue streams through downloads of wallpapers, ringtones and exclusive interactive content.

Q Television will kick off QTN Mobile during this year's Sundance Film Festival (Jan. 19-29), with an exciting mobile sweepstakes promotion. Sundance attendees will have the opportunity to enter the sweepstakes by sending text messages, with winners notified immediately via mobile phone. The Grand Prize is an 84" HDTV capable plasma screen. Additionally, participants in the Sundance sweepstakes promotion will have the ability to subscribe to QTN and sign up for future mobile alerts.

"We are incredibly energized by this new technology and are delighted to partner with Mobile Accord's experienced team of technical visionaries," said Carol Hinnant, QTN's Vice President, Affiliate Sales & Marketing. "Not only will our subscribers benefit from their gained interactivity, but we will also be able use the mobile channel to facilitate cause related fundraising programs that will benefit charities near and dear to the hearts of everyone in the GLBT community."

QTN plans to use Mobile Accord's technology to introduce wireless fundraising programs at GLBT festivals in 10 major metropolitan markets throughout the coming year where attendees will be able to instantly donate money to select charities. In exchange, donors will receive mobile content to showcase their support, along with the opportunity to sign up for future mobile alerts from QTN.

"We are pleased to partner with a forward thinking content provider like QTN," said Tony Aiello, Mobile Accord's Vice President of Business Development. "Our mobile marketing and connectivity solutions allow clients like QTN to interact with consumers on a personal basis utilizing a device they carry with them virtually everywhere they go."

About Q Television:

The company's programming is available on a subscription basis to those desiring to subscribe. The monthly fee varies by region of the country. The network is telecast 24 hours per day, 7 days per week and features a variety of live and original programming. Q Television is available on such blue chip cable systems as Time Warner, Cox Communications and RCN, among others, with availability approaching 3 million digital cable households in the U.S. Q Television Network is the official network of Gay Games(r) VII. The network is also ad-supported. For further information on programming and subscriptions, please visit www.qtelevision.com.

About Mobile Accord:

Mobile Accord helps Corporate Marketers, Agencies and Nonprofits develop mobile content, deliver it effectively to its intended audience and establish an end-to-end billing platform. The company's marketing expertise and relationships in the mobile space ensure creative strategic thinking, reliability and above all results. The Company's executive team includes a depth of experience in technology, financial services, cable/broadcasting, Fortune 500 marketing, and Olympic and major event sponsorship programs. Mobile Accord utilizes a wide array of mobile delivery options including SMS, MMS, WAP and customized handset applications. The company's products are multi-platform capable, facilitating mobile-phone-originated transactions, brand interactivity solutions, database services and customer retention tools.

Mobile Accord is committed to being more than just a provider of mobile technology or a pipe for messaging data. Our mobile marketing expertise means we know what it takes to most efficiently implement mobile technology in a scalable fashion. As a part of this process, Mobile Accord assists clients in developing a plan to fit their specific objectives and communications resources. This makes the path from planning to launch as simple as possible. Mobile Accord works with major wireless carriers on behalf of clients and facilitates their campaign approval procedures. Finally, Mobile Accord provides its clients with the latest and most compelling mobile technology available to afford them a significant competitive advantage. For more information on Mobile Accord please visit: www.mobileaccord.com or contact Mike Ricci at 303-531-5505 ext. 16.

Safe Harbor Statement

As a cautionary note to investors, certain matters discussed in this press release may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; the television network's ability to execute its business model and strategic plans; and the risks described from time to time in the company's Securities and Exchange Commission filings.

Media Contacts: QTN Media Relations QTN Investor Relations
Priority Public Relations Equity Relations, Inc
Kristien Brada-Thompson Richard Brown
(818) 338-3555 (617) 314-7379
kristien@prioritypr.netStaff@EquityRelations.com

Source: Q Television Network

CONTACT: Media, Kristien Brada-Thompson of Priority Public Relations,
+1-818-338-3555, kristien@prioritypr.net, for Q Television Network; or
Investors, Richard Brown of Equity Relations, Inc, +1-617-314-7379,
Staff@EquityRelations.com, for Q Television Network

Web site: http://www.qtelevision.com/
http://www.mobileaccord.com/

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