Vodafone Launches Global Mobile TV

Vodafone Launches Global Mobile TV

LONDON, Dec. 6 /PRNewswire-FirstCall/ -- Vodafone today announces the launch of its global Mobile TV channels featuring an exciting mix of world-class TV brands, pan-European sports coverage and leading entertainment and documentary programmes. Vodafone's global Mobile TV channels will be widely available across Vodafone markets from this month.

"With a wide range of 'good for TV' handsets, an intuitive, easy to use service and a portfolio of instantly recognizable television brands and programming, the launch of global Mobile TV is a compelling proposition for our customers", says Peter Bamford, Chief Marketing Officer at Vodafone. "Attracting world class content providers, such as Twentieth Century Fox Television and HBO, ensures the premium quality of this product and underpins our confidence in its widespread adoption."

Mobile TV will consist of a variety of formats, highlights of which include:

* "Sex and the City" and "Six Feet Under" from HBO
* Eurosport
* MTV
* Specially edited for mobile, Seasons 1-4 of "24", featuring Kiefer
Sutherland, from Twentieth Century Fox Television
* UEFA Champions League
* Discovery

Research conducted by Vodafone clearly demonstrates watching Mobile TV on the move complements television viewing habits at home, indicating likely high consumer demand for this product. The findings include: consumers want well-known TV brands and channels, they like dipping in and out of television as it is an enjoyable way of filling free time, and thus Mobile TV appeals to people's spontaneity.

This globally sourced content, which works on any Vodafone live! with 3G enabled handset, will complement the existing domestic Mobile TV offerings already available in eight of Vodafone's operating countries -- Germany, Greece, Italy, Netherlands, New Zealand, Portugal, Spain and the UK -- three associate networks -- Belgium, France and Switzerland -- and one partner network -- Austria.

The launch of these global Mobile TV channels, as well as their availability, packaging and programming, will vary according to market.

Notes to Editors:

HBO

* HBO will offer award-winning full-length programming, such as "Sex and
the City", "Curb Your Enthusiasm" and "Six Feet Under."

* Programming will be adapted for various Vodafone markets and scheduled
in 90 minute loops, 24 hours a day.

Twentieth Century Fox Television

* Through its Fox Mobile Entertainment unit, Twentieth Century Fox
Television offers compelling mobile content from existing and original
made-for-mobile brands.

* Seasons 1-4 of the Emmy Award winning series "24" have been specially
edited for mobile and these edits will be available as on demand clips
and as loops of the entire edited seasons.

Eurosport

* Eurosport has an extensive portfolio of major live sporting events which
are broadcast across Europe in 19 languages, giving viewers all the
excitement that live sport can generate.

The UEFA Champions League

* The UEFA Champions League channel offers content from the world's
premier club football competition.

* The channel consists of 2 minute highlights and previews per match, the
top 5 goals of the week and pick of the week, all updated after each
match and available in English, French, Spanish and German.

Discovery

* The Discovery Mobile service features compelling, award-winning content
from its vast programming library encompassing all of Discovery's global
networks including the company's flagship brand, Discovery Channel, as
well as Animal Planet and Discovery Science.

* Discovery Mobile consists of a 2-hour block of short video segments that
are refreshed on a weekly basis.

MTV

* As the world's largest television network, MTV will offer up to two
channels in most of Vodafone's markets in Europe. One channel will
feature MTV favorites such as "Pimp My Ride" customized for the mobile
viewing experience, along with original made-for-mobile programming
including the new eight-episode series "Head and Body." Details of the
second channel will be announced in the coming weeks.

Chilli TV

* Chilli TV, twice awarded the prestigious Palme D'Or for extreme sports
coverage, is the single largest archive of extreme sports footage in the
world. Set to music, Chilli mixes action sports with travel, street art,
and urban culture.

* The channel consists of continuous 2-minute micro-programmes
interspersed with a unique programme guide, which means viewers are
never more than 2 minutes away from their next mobile adventure.

Fashion TV

* Fashion TV is the first and only international TV channel dedicated to
fashion 24 hours a day. With extensive coverage of the very best shows
from fashion weeks around the world, Fashion TV offers exclusive access
to the popular models and designers.

About Vodafone

Vodafone provides a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests in 27 countries and Partner Networks in a further 27 countries, with a proportionate customer base of over 171 million.

For more information, please visit http://www.vodafone.com/

Vodafone Group 2005. VODAFONE, Vodafone live! and the Vodafone logos are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners.

Source: Vodafone

CONTACT: Media: +44-1635-664444, or Investors: +44-1635-664447

Web site: http://www.vodafone.com/

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