Gifts That Give Back

Gifts That Give Back

Support a Worthwhile Cause While Checking Off That Last-Minute Gift List

WEST CHESTER, Pa., Dec. 6 /PRNewswire/ -- There's no better time to think of others than the festive holiday season. But with hectic schedules, travel traffic and an endless to-do list, the notion of donating to charity could become an afterthought. That's why this year the best way to cross off that holiday gift list is with a beautiful gift that gives back, literally.

Inspired by the strength and courage of one very powerful young girl, the Lemonade necklace by ElyseRyan is a stunning accessory for anyone with a soaring spirit. This special piece was originally made in honor of Alex Scott, a little girl who organized local lemonade stands and raised $700,000 for pediatric cancer research before succumbing to her affliction with neuroblastoma in August 2004.

Jewelry designer Elyse Rosenstock created the sterling silver and Swarovski crystal necklace with little Alex, who chose the colors of pink and yellow because they were the colors of the lemonade she sold. When purchased through QVC(R), ElyseRyan will donate 10% from the sale of each necklace to Alex's Lemonade Stand Foundation, which funds childhood cancer research.

"Alex Scott was a giving, kind-hearted child who never gave up hope even when faced with a ravaging disease," says Rosenstock. "Her desire to help others and give back, at a time when she was facing her own health problems, is the epitome of what each of us should hope to embody during the holidays."

The Lemonade necklace comes in two lengths, 16-inch and 18-inch, and features sparkling crystals with decorative sterling beads. The silver toggle closure is accented with two round garnet cabochons. Packaged in a pink box and satin pouch, it makes a perfect present that anyone would feel good wearing. ElyseRyan will also donate 10% of sales of the matching earrings to the Alex's Lemonade Stand Foundation.

The Lemonade necklaces are priced at $76.00 for the 16-inch and $86.00 for the 18-inch. The earrings are available for approximately $34.00 and can be purchased through QVC at 800.345.1515 or http://www.qvc.com/. Rosenstock is scheduled to appear on QVC again Monday, December 19 at 6 AM ET, 1 PM ET and 9 PM ET to promote the jewelry and pay tribute to Scott.

About QVC

QVC, Inc., a $6.2 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 87 million homes in the United States. Other divisions/subsidiaries include QVC.com, Q Direct, Q Records and Video, QVC @, QVC Local, and QVC ProductWorks. The QVC Studio Tour is located at the company's world headquarters in West Chester, Pa. QVC is a subsidiary of Liberty Media Corporation.

About Alex's Lemonade Stand

Founded by a young cancer patient, Alex's Lemonade Stand Foundation is a non-profit organization. The mission of the organization is to raise money for childhood cancer and to encourage and educate others to raise money for childhood cancer by holding their own lemonade stands. The fundraising plan is as simple its Alex's front yard beginning - thousands of lemonade stands across the country organized by volunteers, community groups, corporations and businesses to benefit Alex's Lemonade Stand Foundation for Childhood Cancer. Alex's family and supporters are committed to continuing her inspiring legacy until a cure for all pediatric cancers is found.

Source: QVC, Inc.

CONTACT: Donielle McGrail, +1-484-701-2072, or donielle_mcgrail@qvc.com,
or Jennifer Scalora, +1-484-701-3262, or jennifer_scalora@qvc.com, both of
QVC, Inc.

Web site: http://www.qvc.com/

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