MultiVu Video Feed: New Study Shows HDTV Still 'Fuzzy' for Most Consumers

MultiVu Video Feed: New Study Shows HDTV Still 'Fuzzy' for Most Consumers

Cable Consumer Education Campaign Launched To Address Misperceptions About HDTV

NEW YORK, Dec. 6 /PRNewswire/ -- According to recent Forrester Research data, HDTV sets will be in approximately 16 million homes across the U.S. by the end of the year. But, Forrester predicts just seven million of those households will actually be watching HD programming from their video service provider in that timeframe, suggesting that many consumers are buying HDTVs but then not taking the additional steps required to receive HDTV services. A new study commissioned by home entertainment technology provider Scientific-Atlanta shows that nearly half (49%) of HDTV owners surveyed are not taking full advantage of their HD televisions, as defined by receiving HD channels and having special equipment to watch HD programming.

To help consumers tune in and get connected, Scientific-Atlanta is teaming with cable companies to help educate consumers on the "true-def of hi-def." The goal is to help HDTV owners understand what's truly needed to enable true high-def in their homes. For more visit www.explorehd.com.

Tuesday, December 6th, 2005 Thursday, December 8th, 2005
1:00 PM - 1:15 PM ET 1:45 PM - 2:00 PM ET
IA 5 IA 5
Transponder 13 Transponder 13
C-Band C-Band
Downlink Freq: 3960 Vertical Downlink Freq: 3960 Vertical

Preview and access this video on Pathfire DMG: 23149
Search within the PR Newswire or MultiVu section by story ID # 23149 or by
headline

For technical assistance call Pathfire Customer Care at 1-888-345-0489 or e-

mail support@pathfire.com

NEWS: New Research Says Consumers Don't Know the True-Def of Hi-Def

FORMAT: News Package With Extra Soundbites and B-roll.

ADDITIONAL RESOURCES: Video, contact information and more available at http://www.prnewswire.com/broadcast/23149/consumer.shtml

SOUNDBITES:

* Pat Hurley, principal analyst, TeleChoice, HDTV Guru/author of 'HDTV for Dummies', 'Home Theater for Dummies'

B-ROLL INCLUDES: **HDTV Programming**Consumers Seeing High-Def**HDTV Product Shots**

VIDEO PROVIDED BY: Scientific-Atlanta, Inc.

Video: Hard copy requests, downloadable MPEG2, contact information and
more available at http://www.prnewswire.com/broadcast/23149/press.shtml
Source: Scientific-Atlanta, Inc.

CONTACT: For Technical Information Or Hard Copy, Please Call:
MultiVu Media Relations, 800-653-5313, ext. 3

Web site: http://www.explorehd.com/

-------
Profile: intent