NeoMagic(R) Corporation Announces Mobile Digital TV Solution Across Industry Broadcast Standards

NeoMagic(R) Corporation Announces Mobile Digital TV Solution Across Industry Broadcast Standards

SANTA CLARA, Calif., Dec. 15 /PRNewswire-FirstCall/ -- NeoMagic Corporation (NASDAQ:NMGC), a leader and pioneer in developing and delivering very low-power solutions for multimedia-rich mobile phones and handheld devices, announced today the immediate delivery of its Mobile Digital Television solution using its flagship product, MiMagic 6+. NeoMagic's Mobile Digital Television solution is available now for the ISDB-T mobile broadcast protocol, with each of the other major broadcast protocols, DMB (including DAB), and DVB-H available to customers in early 2006.

"Delivering NeoMagic's solution for high-quality, high-frame rate mobile digital TV to any handheld device immediately moves us ahead of the competition," said Mr. Doug Young, NeoMagic Corporation's President and Chief Executive Officer. "Our MiMagic 6+ chip delivers a broadcast mobile digital television solution, ending handset manufacturers' and mobile operators' wait for this exciting new marketplace to develop. Our customers can choose the mobile television protocol best suited to their needs. As an example, we have produced a working platform for ISDB-T broadcasts, which are slated to go live in Japan by 2Q 2006. Our DVB-H and DMB solutions will enable and support flexible designs for various broadcast standards across the Americas, Asia and Europe."

These solutions address the need for handset manufacturers to get to market quickly with a complete, standards-based mobile solution-set. NeoMagic plans to announce other mobile TV solution delivery partners early in the first quarter of 2006 and demonstrate its mobile TV capabilities at 3GSM World Congress in February.

NeoMagic's Leadership

NeoMagic is unique among solution providers with an audio/video decoder solution handling simultaneous H.264 video and audio decoding at low power consumption today. H.264, also known as MPEG-4 Part 10 Advanced Video Codec, is the latest video standard providing best-of-breed video compression efficiencies, while maintaining the impressive image quality that is key to a superior "front of screen" experience. The success of mobile digital TV depends on this experience, and H.264 is being used in several broadcast regions around the world. The Company's solution for H.264 video decoding in a digital mobile TV phone was first demonstrated at the 2004 CEATEC show in Japan.

In addition, NeoMagic's mobile digital TV solution also encompasses the Microsoft (R) Windows Media Video (WMV) codec, and will be shown at 3GSM World Congress in early 2006. Also known as VC01, Microsoft's solution is a high quality video codec of choice for a growing number of broadcast mobile digital TV regions.

About NeoMagic

NeoMagic Corporation delivers mobile solutions that enable new and exciting multimedia features for handheld devices. These solutions are delivered with the best combination of low power consumption, small form- factor and high performance processing. The Company demonstrated one of the first solutions used for H.264 video decoding in a mobile digital TV phone, and is developing and delivering solutions for audio/video processing of the dominant mobile digital TV standards including ISDB-T, DMB, and DVB-H. For its complete system solution, NeoMagic delivers a suite of middleware and sample applications for imaging, video and audio functionality, and provides multiple operating system ports with customized drivers for the MiMagic product family. NeoMagic has a patent portfolio of 22 patents that cover NeoMagic's proprietary array processing technology and embedded DRAM technology. Headquartered in Santa Clara, California, NeoMagic has research and development centers in Israel and India. Information on the Company may be found on the World Wide Web at www.neomagic.com.

This press release contains forward-looking statements within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, including the availability of the Company's Mobile Digital Television solution for DMB (including DAB) and DVB-H as well as the features offered through such solutions. Forward-looking statements also include NeoMagic's plans to announce other mobile TV solution delivery partners and demonstrate its mobile TV capabilities at the 3GSM World Congress. These forward-looking statements reflect current expectations. However, actual events and results could vary significantly based on a variety of factors including but not limited to customer acceptance of NeoMagic products, the market acceptance of mobile phones developed and marketed by customers that use the Company's products, customer's plans to develop smart phones and feature phones, the acceptance of advanced multimedia services such as H.264 television on mobile phones, and the Company's ability to execute product and technology development plans on schedule. There is not certainty that current or future design wins will result in revenue for NeoMagic or that customer forecasts will be accurate. Customers may cancel or delay projects or customers may fail to achieve their expected sales objectives due to competitive or other reasons. Additional risks that could affect the Company's future operating results are more fully described in the Company's most recent annual report, its most recent quarterly report and other filings with the United States Securities and Exchange Commission (SEC), and are available online at http://www.sec.gov/ . NeoMagic may, from time to time, make additional written or oral forward-looking statements, including statements contained in filings with the SEC and reports to shareholders. NeoMagic does not undertake the obligation to update any forward-looking statements that may be made by or on behalf of the company.

NOTE: NeoMagic, and the NeoMagic circle logo are registered trademarks, and MiMagic is a trademark, of NeoMagic Corporation. All other trademarks are the property of their respective owners. NeoMagic disclaims any proprietary interest in the marks and names of others.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020802/NMGCLOGO )

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Source: NeoMagic Corporation

CONTACT: Jeff Blanc, VP Corporate Communications of NeoMagic
Corporation, +1-408-486-3851

Web site: http://www.neomagic.com/

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