Brightcove Selects On2 Technologies to Bring High Quality Flash 8 Video to Pioneering Internet TV Service

Brightcove Selects On2 Technologies to Bring High Quality Flash 8 Video to Pioneering Internet TV Service

Brightcove to Distribute On2 Flix Pro Software to Internet TV Publishers

NEW YORK and CAMBRIDGE, Mass., Dec. 15 /PRNewswire-FirstCall/ -- On2 Technologies, Inc. (AMEX:ONT), the leader in Flash 8 video encoding technology, and Brightcove, an Internet TV pioneer, today announced that Brightcove will offer On2 Technologies' Flash 8 video encoding technology to video publishers participating in the Brightcove commercial preview. Under the arrangement, hundreds of Brightcove commercial preview customers will receive a free license of On2 Flix Pro for Flash 8 to encode their content in Flash 8 video for distribution through Brightcove.

"The quality and flexibility of Flash 8 video make it the standard for delivering Internet TV content to the browser," said Jeremy Allaire, Brightcove chairman and chief executive officer. "By offering On2 Flix Pro to our commercial preview customers, we can give the first video publishers using Brightcove easy access to state-of-the-art encoding tools they need to prepare their content for delivery in broadband channels distributed with our service."

"The Brightcove model for content distribution is one of the most compelling models we have seen for using IP to distribute content," said Douglas A. McIntyre, chairman, president and chief executive officer of On2 Technologies. "Our arrangement with Brightcove allows their customers to get high-quality video to the over 600 million Flash 8 Players installed worldwide. We're thrilled that Brightcove has chosen Flash 8 video for their service and On2 Flix Pro as the encoding tool to provide to their content providers. We see this deal as a major endorsement of the Flash 8 video format and our On2 Flix products."

Brightcove is currently available in an invitation-only commercial preview, which is being used by a variety of publishers ranging from independent producers to large cable broadcasters. Using the open online service, publishers are able to reach consumers through a wide range of broadband channels on the Internet while generating revenue from advertising and pay media sales they control. Brightcove will be generally available in 2006.

About On2 Technologies, Inc., The Duck Corporation

On2 Technologies (AMEX:ONT) is a leading technology firm at the forefront of video compression. The company revolutionized digital media delivery with the creation of its advanced full-motion, full-screen, On2 Video compression and streaming technologies. On2 Video codecs are used extensively in the video-on-demand, videoconferencing, Internet media, surveillance, and store-and-play markets. They operate with On2's own TrueCast Server and Player software, as well as third-party player and server products. On2's software is used by such leading companies as Sony, XM Satellite Radio, NTT, AOL, BBC, ABC News, Nullsoft, SeaChange International, and Macromedia. The On2 Video decoder has an installation base of millions through its inclusion in AOL 9 Media Player, Winamp 5, Viewpoint Media Player, and others. On2 licenses its software for use in set-top boxes, consumer electronics devices and wireless applications and offers high-level video encoding, customized technical support, and consulting/integration services. Located in New York City, the company has an office in Clifton Park, NY, and operations in Cambridge, UK. To contact On2 write to sales@on2.com or visit http://www.on2.com/.

About Brightcove

Brightcove (www.brightcove.com) is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, Lycos, News Corp., MediaVest, and Discovery Networks.

Source: On2 Technologies, Inc.

CONTACT: Kevin M. Bourke of BourkePR, +1-781-545-7449,
bourkepr@comcast.net, or Lesley Gold for Brightcove,
+1-866-262-7373, ext. 102, lesley@sutherlandgold.com, both for On2
Technologies

Web site: http://www.on2.com/
http://www.brightcove.com/

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