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Tuesday, December 06, 2005

MTV Who? SingingFool.com Wants to Know

MTV Who? SingingFool.com Wants to Know

HADDON HEIGHTS, N.J., Dec. 6 /PRNewswire/ -- As everyone knows, MTV made its name and fortune playing music videos, but the Internet has changed all that. Now there are places fans can go to pick the video they want to watch, when they want to watch it.

Among music video fans, one of the most popular places is the little-known site called http://www.singingfool.com/. With over 7,000 titles available for viewing at absolutely no charge, the number of visitors to SingingFool has increased tenfold since the beginning of the year, making it the fastest growing music video destination on the web.

According to just-released numbers from comScore Media Metrix, the leading tracker of Internet Video, SingingFool.com reached 2,877,300 unique U.S. viewers in September. MTV Networks, which includes MTV.com, VH1.com and CMT.com, reached just half that number.

This may be a surprise to those who have never heard of SingingFool.com but makes perfect sense to the site's loyal fans who make up 1.7% of the U.S. online population.

"I love your website, its brilliant! I go to it every time I'm online," "Fantastic, Fantastic, Fantastic!!! Keep up the Good Work" and "Hands down, this is one of the greatest sites that I have ever come across; I'm amazed I haven't heard of it sooner" are typical of the unsolicited emails the SingingFool receives every day.

With features like "Indie Thursday" and hundreds of old-school concert videos as well as the current chart toppers from major labels, SingingFool has something for everyone who wants to watch their music. Unlike MTV, there are no reality shows, just a dozen ways to search and browse. At SingingFool.com, it is all about the music videos.

"Our users have made SingingFool into the Google of music videos," says Jed Horovitz, company founder. "They are super-passionate music fans and the popular videos on our site typically end up on the Billboard charts."

According to comScore, the average U.S. viewer at SingingFool.com watched an average of 4.5 minutes per visit for a grand total of 13 million minutes played during the month.

For a complete copy of the latest comScore report, contact Rhodes Mason by phone at 800 638 4321 x 6 or via email at RhodesM@Singingfool.com.

Source: SingingFool

CONTACT: Rhodes Mason, +1-800-638-4321 x 6 or RhodesM@Singingfool.com

Web site: http://www.singingfool.com/

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