Martha Stewart's 'Apprentice' Named Director of Development of Body + Soul Magazine

Martha Stewart's 'Apprentice' Named Director of Development of Body + Soul Magazine

NEW YORK, Dec. 22 /PRNewswire-FirstCall/ -- In the final episode of NBC's "The Apprentice: Martha Stewart", Martha Stewart, Founder of Martha Stewart Living Omnimedia, Inc. (NYSE:MSO), selected candidate Dawna Stone as her apprentice and named her to the new position of Director of Development of Body + Soul, the company's rapidly growing magazine providing "how-to" and inspiration for healthy, natural living.

In the past year, Body + Soul has grown more than 30% in circulation, making it one of the fastest growing magazines in the natural lifestyle category. Now, more than ever, people are paying attention to what they eat, how they manage stress, how to stay fit, and how to bring balance to their lives. The magazine is on track to increase circulation again in March 2006 by more than 15%, and an additional 14% in July 2006, when circulation will reach 400,000.

Ms. Stone is a great fit for this new position at the magazine. She is Founder and Publisher of Her Sports, a magazine for women who are very active, sports-oriented, healthy and fit. In her new position at Body + Soul, Ms. Stone will focus on new business development for the magazine, tasked with growing national advertising programs and creating ancillary revenue streams. Ms. Stone will work closely with Martha Stewart as well as with Body & Soul Publisher Janesse Bruce and her Boston-based team.

Stated Martha Stewart: "Dawna is creative and talented, and her entrepreneurial spirit and publishing experience make her a valuable addition to Body + Soul during its period of rapid growth."

"I am thrilled to have been chosen by Martha Stewart as her apprentice and to work with the team at Body + Soul. This is a fantastic opportunity to have a significant impact on the continued success of this magazine," said Dawna Stone.

Added Janesse Bruce: "We see significant opportunity for Body + Soul over the next year and look forward to working closely with Dawna to develop new initiatives in sales and marketing. We welcome Dawna to the team."

MSLO is offering a special discount on a subscription to Body + Soul at http://www.marthastewart.com/.

In August 2004, Martha Stewart Living Omnimedia, Inc. acquired Body + Soul magazine from New Age Publishing, Inc. and Dr. Andrew Weil's Self Healing newsletter from Thorne Communications, Inc.

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Television, Merchandising, and Internet/Direct Commerce. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.

We have included in this press release certain "forward-looking statements," as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical facts but instead represent only our current beliefs regarding future events, many of which, by their nature, are inherently uncertain and outside of our control. These statements can be identified by terminology such as "may," "will," "should," "could," "expects," "intends," "plans," "anticipates," "believes," "estimates," "potential" or "continue" or the negative of any of these terms or other comparable terminology. The Company's actual results may differ materially from those projected in such statements for many reasons, including those discussed in the Company's periodic and other filings with the Securities and Exchange Commission which are available at http://www.sec.gov/. The Company is under no duty to update any forward-looking statement after the date of this release.

Source: Martha Stewart Living Omnimedia, Inc.

CONTACT: Investors, Howard Hochhauser, VP Finance and Investor Relations
of Martha Stewart Living Omnimedia, Inc., +1-212-827-8530, or Media, Elizabeth
Estroff, AVP, Corporate Communications of Martha Stewart Living Omnimedia,
Inc., +1-212-389-4444

Web site: http://www.marthastewart.com/

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