The Ultimate Synergy: MTV Asia and Golden Bytes Interactive

The Ultimate Synergy: MTV Asia and Golden Bytes Interactive

SINGAPORE, December 22/PRNewswire/ --

- Television and Mobile Interactivity a Successful Combination

MTV Asia and Golden Bytes Interactive have joined forces in creating a
new television experience - enhancing the relationship with viewers in
Singapore, Philippines and Taiwan by creating a higher level of involvement
through mobile phones. Successful interactive television is created by
combining popular television formats and innovative mobile applications. With
several applications already successfully up and running a new era has begun.

Mobile applications are already live on MTV in Singapore - where Golden
Bytes Interactive and MTV Networks Asia HQ are based - the Philippines and
Taiwan. Based on market demand and current trends, new applications are
continuously being developed. The applications will be further integrated in
the programs of MTV Asia in order to establish an extensive relationship with
the viewer.

Among the applications that are already available on MTV channels are
photo chats, voting applications, quizzes and clip combats where different
music videos compete against each other on their popularity. The MTV Mush
application, where viewer's responses to a specific topic appear on screen,
has an added value for the program. It enables the viewers to communicate
with each other and makes watching television more than a passive activity.

Mr. Willem Campagne, Managing Director of Golden Bytes Interactive said:
"This partnership is already proving its potential, where we see a very high
adoption rate of the services compared to other regions. Golden Bytes
Interactive and MTV Asia are developing and planning a whole new series of
services for 2006 including a special 'Love' package, where we expect to
generate higher levels of new interactivity and revenues".

About The Golden Bytes Group

Golden Bytes is specialized in the development and implementation of
mobile interactive services in particular related to media. Golden Bytes is a
powerful business delivering on all aspects of the mobile value chain and
providing solutions in all aspects of interactive services including; Mass
SMS voting, SMS and MMS to screen, SMS and MMS marketing, TV Graphical
solutions, Content solutions, Java portals, and Content licensing and
distribution.

Golden Bytes is directly or indirectly connected to almost every European
and many international mobile operators. The Golden Bytes Group has offices
in the Netherlands, Belgium, Germany, Spain, Singapore, Malaysia and Curacao.

About MTV Asia

MTV is the world's largest television network and the leading multimedia
brand for youth. It is also Asia's Most Watched Music Channel in Asia Pacific
(PAX 2004), viewed by more young adults than any other music channel. In
2004, MTV was named 'World's Most Valuable Media Brand' for the fifth
consecutive year, ranking in the top 50 of The World's Most Valuable Brands
overall (research by Interbrand in cooperation with BusinessWeek). MTV
Networks Asia Pacific operates ten 24-hour programming services - MTV
Australia, MTV China, MTV India, MTV Indonesia, MTV Japan, MTV Korea, MTV
Mandarin, MTV Philippines, MTV Southeast Asia and MTV Thailand. Including
programming blocks in various parts of Asia, MTV has a combined distribution
of more than 180 million homes. MTV Networks International reaches more than
400 million households in 166 territories.

For more information visit www.goldenbytes.com

Source: Golden Bytes Interactive Pte Ltd

For further information: Golden Bytes Interactive Pte Ltd, Willem Campagne, Managing Director, T +65-63-276-070. Golden Bytes Interactive Pte Ltd, 3 Pickering Street, # 02-28 China Square Central, Singapore 048660.

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