UEFA Reveals Host Broadcasting for UEFA EURO 2008(TM) Qualifying Draw

UEFA Reveals Host Broadcasting for UEFA EURO 2008(TM) Qualifying Draw

NYON, Switzerland, December 22/PRNewswire/ -- Acting as a host broadcaster through its subsidiary UEFA Media
Technologies, UEFA has confirmed the appointment of SRG SSR idée suisse as
the executive producer of the first televised event of the UEFA EURO 2008(tm)
tournament.

The UEFA EURO 2008 qualifying competition draw will take place in
Montreux, Switzerland on Friday 27 January 2006. The ceremony will take place
at the Congress Centre in Montreux starting at 12:00 CET, and will be hosted
by Jacques Deschenaux, the well-known Swiss TV sports journalist.

"I am particularly honoured to have been chosen by UEFA to host the
qualifying draw for the 2008 European Football Championship," said Jacques
Deschenaux. "Even after 30 years as a sports journalist, the excitement of
having such an event in Switzerland and Austria is enormous."

The draw will be directed by Paul Fischer, one of the highlighted
Directors of SRG SSR idée suisse (Sports awards, Switzerland).

The draw will be entirely produced in High Definition Television (HDTV)
and available through satellite to the audience and to broadcasters in both
Standard Definition television and High Definition television.

Specifically for this event, UEFA Media Technologies has also set up a
delivery of highlights in broadcast quality format via the Internet, through
its Digital Video Library platform.

"Some innovations that we are using here represent the first steps in a
series of improvements and new options that are emerging as a result of the
convergence of IT and broadcast technologies," said Alexandre Fourtoy, CEO of
UEFA Media Technologies. "We wish to provide a cutting-edge service to our
broadcast partners, using technology to serve content, for the ultimate
benefit of football."

The UEFA EURO 2008 qualifying draw will decide the six groups of seven
and one group of eight teams that make up the 50 countries participating in
the UEFA EURO 2008 qualifying games. The final round of the tournament will
be staged from 7 to 29 June 2008 in Austria and Switzerland. The UEFA EURO
2008 qualifying draw will be broadcast by more than 50 television channels in
Europe, Asia and America.

Note to editors:

UEFA Media Technologies, SA is the service company created by UEFA to
provide all content and technology solutions, to ensure the development of
European football and to support UEFA's rights exploitation. UEFA Media
Technologies provides television production, web, mobile and digital content
solutions as well as information technology developments to UEFA. More
information can be found at www.uefa.com/uefa/aboutuefa/index.html

SRG SSR idée suisse is the national broadcaster of Switzerland. It is the
unique national provider of all electronic media in Switzerland (Television,
Radio, Teletext, Internet, mobile devices). It consists of 7 TV channels and
16 Radio stations in all 4 national languages. The main TV-Studios are based
in Zurich (SF Schweizer Fernsehen), Geneva (TSR Télévision Suisse Romande)
and Lugano (TSI Televisione Svizzera). More information can be found at
www.srgssrideesuisse.ch.

UEFA Media Services: Tel. +41-22-99-44-559

Source: UEFA - Union of European Football Associations

UEFA Media Services: Tel. +41-22-99-44-559

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