BETandWIN.com Acquires Global Rights to International Marketing of German Soccer League

BETandWIN.com Acquires Global Rights to International Marketing of German Soccer League

VIENNA, Austria, December 22/PRNewswire-FirstCall/ -- BETandWIN.com Interactive Entertainment AG has acquired the exclusive
international marketing rights to the German Soccer League and the Second
Division for the next three seasons up to and including 2008/2009. The media
rights acquired include all international television broadcasting as well as
online and mobile rights. The Sportsman Media Group will act as betandwin's
exclusive distribution partner for these rights in close cooperation with the
German Soccer League. Both companies joined forces to present an innovative
concept to the league aimed at making it a global technology pioneer in the
flexible utilisation of a wide variety of distribution channels and achieving
comprehensive global media coverage. For example, betandwin intends to
exploit its rights to the first and second German divisions internationally,
streaming the games of both divisions live on its online platform
www.betandwin.com.

"This decision by the German Soccer League is a milestone in the history
of betandwin," comments Manfred Bodner, Co-CEO of betandwin.com. "For the
first time ever, as continental Europe's largest sports betting provider, we
have acquired exclusive rights to a national league. This will establish a
partnership with the German Soccer League which we intend to develop and
strengthen. Thanks to this agreement, the league will become a global pioneer
in the field of international cross-media marketing. We are exhilarated at
the confidence which the German Soccer League has shown in betandwin."

About betandwin

With over 2 million registered customers, the betandwin Group is the
leading provider of online gaming products in continental Europe, and has set
itself the goal of becoming the world's leading address for sports betting,
gaming and entertainment on the Internet. Operating under licences issued in
Austria, Germany, the United Kingdom and Gibraltar, the company's
subsidiaries and affiliated companies offer sports betting, casino games,
soft games, and person-to-person applications via Internet and mobile
telephone. BETandWIN.com Interactive Entertainment AG has been listed on the
Vienna Stock Exchange since March 2000 (ID code "BWIN", Reuters ID code
"BWIN.VI"). Further information about the company can be found on its
investor relations website at www.betandwin.ag.

About the Sportsman Media Group

The Sportsman is a media agency based in Germany and Austria. Owner
Thomas Krohne has already been working with the German Soccer League in
various areas for many years. Sportsman Media is currently marketing the
international television rights to the Premiere League Cup with great
success. Thomas Krohne has excellent worldwide contacts with international
television stations and agencies. As director of television with ISPR, for
many years he was responsible for, and successfully marketed the
international rights to the German league.

Further information:

Corporate Communications
BETandWIN.com Interactive Entertainment AG
A-1010 Vienna, Boersegasse 11, Austria
Tel.: +43-1-585-60-44-2200
investorrelations@betandwin.ag

www.betandwin.ag

Source: Betandwin.com Interactive Entertainment AG

Further information: Corporate Communications, BETandWIN.com Interactive Entertainment AG, A-1010 Vienna, Boersegasse 11, Austria, Tel.: +43-1-585-60-44-2200, investorrelations@betandwin.ag

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