Imperia Entertainment's 'All That I Need' Viewers Think Film Is Real; Director Will Not Confirm or Deny

Imperia Entertainment's 'All That I Need' Viewers Think Film Is Real; Director Will Not Confirm or Deny

BEVERLY HILLS, Calif., Dec. 5 /PRNewswire-FirstCall/ -- As of Sunday night, not all data had been reported on attendance statistics to Imperia Entertainment, Inc. (Pink Sheets: IPRE) on its feature film, "All That I Need," but Internet sites such as Yahoo! showed it taking a high position with members of the viewing public who had seen the film. Exit polls show that most viewers think that the camera has captured a true scheme unfolding, a comment that Director/Writer James Hergott refuses to admit or deny. Posted on Yahoo! Movies, the overwhelming majority of viewers left positive comments, and overall the film rated B+. But the cinema verite film that Hergott bypassed the traditional Hollywood distribution system to get into theaters has ruffled the feathers of a few left-leaning critics.

This is evident when you contrast comments of San Antonio Express News critic Larry Ratliff - who says, "'All That I Need' is a compelling, emotional roller-coaster ride of riches and ruin"; "'All That I Need' pays off where many films don't"; "interesting to the final shot"; and "no one should regret investing the price of admission" - with comments by Steve Persall of the St. Petersburg Times - a newspaper of which Bill O'Reilly says, "there is something wrong with that newspaper" - who says, "feels like a con job through its sheer incompetence." Ratliff praises Writer/Director James Hergott as "showcasing gumption and creative sleight of hand sure to take him further as a director and writer" and a "filmmaker to watch."

Fort Lauderdale Sun Sentinel critic Laura Kelly said, "Writer-director star James Hergott has crafted a cinema verite work on pyramid schemes that strides confidently along to its own unique rhythm," and the Gainesville Times said, "a movie that tries so hard to look real, it almost is." Tampa Tribune critic Kevin Walker said, "In a low-expectation movie market overrun with projects ranging from desultory to offensively dumb, this work by first-time Canadian director James Hergott might be a welcome diversion."

"Most people have told me and others promoting the film at theaters that they heard about it on the Internet," said Hergott. "They also ask me if it's real or not," he added. These are no doubt questions that will be posed to Hergott in TV interviews on CBS and ABC affiliates in Dallas today, and during a live radio program at the Edwards Houston Marq*E 23 & IMAX theater tonight.

"All That I Need" plays through December 10th in a limited release in select theaters in Arizona, California, Colorado, Florida, Illinois, Nevada, New Jersey, Ohio, Pennsylvania, Tennessee, and Texas. Tickets are on sale now at http://www.fandango.com/MoviePage.aspx?mid=94488.

Photos:
http://www.ereleases.com/pr/2005-imperia7.jpghttp://www.ereleases.com/pr/2005-imperia8.jpg

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Imperia Entertainment, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-looking statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Contact:

James Hergott
Imperia Entertainment Inc.
310-275-0089

This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.

Source: Imperia Entertainment, Inc.

CONTACT: James Hergott of Imperia Entertainment, +1-310-275-0089

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