Marketron Wins Contract From Una Vez Mas Television Group

Marketron Wins Contract From Una Vez Mas Television Group

Leading Television Broadcaster Selects Marketron to Provide Centralized Sales and Inventory Management Solution Across All Stations

BURLINGAME, Calif., Dec. 5 /PRNewswire/ -- Marketron International today announced a multi-year contract with the television station group Una Vez Mas. Under the terms of the agreement, Marketron will provide integrated Sales, Traffic and Billing systems to all Una Vez Mas stations. The broadcaster cited Marketron's integration and workflow technology, multi-channel capabilities and corporate reporting as key factors in its decision.

Dallas-based Una Vez Mas is the largest owner/operator of broadcast television stations affiliated with the Azteca America network. Its salespeople will use the best selling Marketron TV Sales solution to research, negotiate, manage and post advertising schedules across multiple stations. The group's traffic personnel and accounting departments will manage inventory and accounts receivables with the Marketron TV Traffic solution.

"We need sales and traffic solutions that can grow with us," said Nora Crosby, Vice President of Operations for Una Vez Mas. "After a rigorous search process, Marketron emerged as the clear winner due to its centralization technology and proven ability to deliver outstanding value over the long term."

By storing all station advertising revenue and inventory data in a single system and creating electronic workflow between departments, the Marketron solution will enable better decision-making and accountability. Built for multi-channel and multi-market operating environments, the solution reduces redundant data entry, optimizes inventory and increases revenues.

"Una Vez Mas joins a growing class of broadcasters that are looking to boost efficiency and profitability by retooling station operations," said Mike Jackson, CEO of Marketron International. "Station groups can gain significant competitive and financial advantages by centralizing inventory and sales data and multi-casting content across multiple channels. Marketron is proud to offer the industry's only enterprise-class platform capable of centralizing large station groups in a single system and database."

Una Vez Mas will utilize Marketron's hosting platform, which was launched in 2000 and currently serves more than 40 broadcast groups and 6,500 individual subscribers. Marketron Hosting provides anytime, anywhere access to inventory management applications and data, enabling staff to work productively from any computer with an Internet connection. Implementations are fast and easy as there is no proprietary desktop software to install or update.

Marketron Hosting's enterprise-grade protections include best-in-class system hardware, expert IT maintenance, top-shelf data security and disaster recovery. Una Vez Mas will save on hardware costs as Marketron's hosting center bears the data processing and storage burdens, eliminating the need for station desktop and server upgrades.

The first Una Vez Mas implementations of the Marketron solution began in November 2005.

About Marketron International

Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of Sales, Traffic, Finance and Business Intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.

Source: Marketron International

CONTACT: Lauren Carpenter of Marketron International, +1-650-548-2230,
or mobile, +1-415-816-5419, or lcarpenter@marketron.com

Web site: http://www.marketron.com/

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