FLAVIA Fusion(TM) Serves the Stars

FLAVIA Fusion(TM) Serves the Stars

FLAVIA Fusion Drinks Station a Popular Choice Backstage at the Billboard Music Awards

WEST CHESTER, Pa., Dec. 15 /PRNewswire/ -- Some of the entertainment industry's hottest celebrities got a backstage look at the new FLAVIA Fusion(TM) drinks station during the 2005 Billboard Music Awards. At the FLAVIA Fusion Retreat, presented by Backstage Creations, honorees, presenters and performers got energized with a custom, on-demand hot beverage creation -- one of the exclusive gift options available at the event.

(Photo: http://www.newscom.com/cgi-bin/prnh/20051215/DCTH032 )

Among the hot beverages created for celebrities at the FLAVIA Fusion Retreat, the most popular were the new indulgent FLAVIA(R) Milky Way(R) Swirl Lattes and Chococcinos, exclusive to the FLAVIA Fusion drinks station.

From backstage at the Billboard Music Awards to kitchen counters everywhere, the FLAVIA Fusion is a hot gift this holiday season. "The FLAVIA Fusion drinks station offers unique beverage choices in a sleek design with state-of-the-art technology," said Rod Ofte, Market Director for FLAVIA. "The same customization and fresh flavor that celebrities appreciate is available to everyone. Choice without compromise -- a hot cup of the drink you want, when you want it."

FLAVIA was the title sponsor for the backstage celebrity retreat, where performers Ciara and Toby Keith, as well as presenters and attendees Kanye West, Ryan Cabrera, Nick Cannon, Naveen Andrews, Joey Fatone, Linkin Park, Chris Brown, Brooke Hogan and Hulk Hogan, Amaury Nolasco, Bo Bice, Chingy and more were thanked for their time and talent. Each celebrity was given the opportunity to select exclusive gifts from the award show gift offerings. The FLAVIA Fusion was a popular choice.

"When consumers choose the FLAVIA Fusion drinks station to give this holiday season, they are not only getting the freshest cup of coffee, tea or indulgent creations, they are giving the gift chosen by many celebrities," said Ofte. "It's a simple and fun way to turn an ordinary activity into a special event."

The FLAVIA Fusion drinks station retails for $119.95 (including a medley of beverage choices, travel mug, and syrups and sprinkles) and is available direct at myflavia.com, in all 186 Sharper Image stores and on Amazon.com.

About FLAVIA(R)

FLAVIA(R) has been satisfying the individual tastes of coffee and tea drinkers for 20 years (first brewer launched in 1984). FLAVIA was the first to introduce Brew-by-Pack to the home and office, and has the only single cup system with authentic cappuccino, mochaccino and chai latte. The FLAVIA filterpack technology is the only system that brews direct and pure from pack to cup. Since 1996, more than 3 billion American consumers have enjoyed FLAVIA drinks at the office and at home using FLAVIA pioneering drinks stations.

FLAVIA(R) is a registered trademark of Mars, Incorporated, known for brands that include M&M's(R), SNICKERS(R), UNCLE BEN'S(R). For more information and an online demonstration of the system and the patented filterpack technology, visit http://www.myflavia.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051215/DCTH032
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: FLAVIA

CONTACT: Melinda Adamec, +1-202-298-7600, ext. 203, for FLAVIA

Web site: http://www.myflavia.com/

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