MobiTV Banks on Mobile Music - Hires Music Industry Veteran, Nancy Levin

MobiTV Banks on Mobile Music - Hires Music Industry Veteran, Nancy Levin

EMERYVILLE, Calif., Nov. 14 /PRNewswire/ -- MobiTV, Inc. the global leader in mobile television and digital radio services, today announced the strategic hire of longtime music industry executive Nancy Levin as its Executive Producer of Music Television. Levin's talents will be instrumental in building momentum in music content and music industry related media available through MobiTV's global service.

Levin brings over 15 years of experience in senior management roles at several major record labels -- including Warner Bros., Priority/EMI and MCI/Universal/Vivendi -- where she was known for her creativity, energy and ability to connect with popular culture to create valuable and lucrative business relationships. Levin has always pushed the envelope, and most recently, she served as President of BeatGreets.com (a division of American Greetings), where she helped create the biggest music greeting card company in the world by working with music artists and labels.

"Nancy has the experience, the vision and the respected relationships to help make MobiTV the premier service provider of mobile music entertainment," said Philip Alvelda, Chairman and CEO of MobiTV. "Her talent and depth in the music business, coupled with our mobile technology and wireless partners, positions MobiTV to offer the best mobile music and music video services on the market."

Music videos are already one of the most popular forms of content available on MobiTV, and with the Levin hire, MobiTV is stepping up the focus on music and music videos. MobiTV recently launched MobiRadio(TM) on Cingular which offers subscribers more than 44 stations of on-demand digital music, all wrapped up in a user interface that enables you to see album art, artist and song information.

With such a talented team and an incredible service offering, this opportunity is ideally suited to my experience and interests," said Levin. "I intend to cut through the complexities of the music industry and take MobiTV and the mobile music business to a whole new level."

MobiTV is committed to the delivery of the music industry's top content and hottest artists to its mobile music customers. MobiTV's commitment, beyond the hire of Levin, is further demonstrated following the recent appointment of Jarl Mohn, also known as Lee Masters, to its Board of Directors. Mohn is an industry legend who has spent the past 19 years leading some of the most recognized brands and companies in media and music. Mohn was the founding President and CEO of Liberty Digital, creator, President and CEO of "E! Entertainment Television," and Executive Vice President and General Manager of MTV and VH1. Prior to his career in television, Mohn enjoyed a successful 19 year career in radio.

About MobiTV

MobiTV, Inc. (formerly known as Idetic, Inc.) is the first global mobile television and radio service provider for the 2 billion mobile phone users worldwide. The MobiTV(R) service is available in the US through Sprint, Cingular and several regional carriers; in the United Kingdom through 3 and Orange UK; and is now available to Canadian customers through Bell Canada, Rogers and TELUS Mobility. The Emmy(R) Award winning service now reaches more than half a million subscribers and offers many popular TV channels from content providers such as MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, MLB, NBC Mobile, CNBC, CSPAN, The Discovery Channel, TLC, The Weather Channel and others that deliver cartoons, music videos and comedy. MobiTV also has a full line up of geographically specific channels. Founded in 1999, MobiTV is a privately-held company headquartered in Emeryville, CA. For more information on the company, its products or technology, please visit www.mobitv.com.

NOTE: MobiTV, the MobiTV logo, MobiRadio, and the MobiRadio logo are trademarks, service marks, and/or registered trademarks of MobiTV, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners.

Source: MobiTV, Inc.

CONTACT: Jason Taylor of MobiTV Public Relations, +1-510-450-5083, or
jtaylor@mobitv.com; or Erika Shaffer of SutherlandGold Group, +1-415-934-9600,
ext. 309, or erika@sutherlandgold.com, for MobiTV

Web site: http://www.mobitv.com/

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