Rush Limbaugh: The King of Talk Radio Reigns Over Liberal Talkers in Top 25 Radio Markets

Rush Limbaugh: The King of Talk Radio Reigns Over Liberal Talkers in Top 25 Radio Markets

LOS ANGELES, Oct. 28 /PRNewswire/ -- Mr. Rush Limbaugh's rule over liberal talkers is confirmed by the Arbitron Summer 2005 ratings survey of the top 25 radio markets. Individually, in each market, and as an aggregate total for the market group, Mr. Limbaugh beats liberal talkers Mr. Al Franken, Mr. Ed Schultz, and Mr. Jerry Springer in the all-encompassing sex/age category of Persons 12+. For the key target demographic of Adults 25-54 in the top 10 market grouping, Mr. Limbaugh beats Mr. Franken by a three to one margin. Mr. Limbaugh also enjoys a seven to one margin against Mr. Schultz and Mr. Springer in the same market grouping category. In the aggregate total of the top 25 market grouping for Adults 25-54, Mr. Limbaugh again beats Mr. Franken by a three to one margin, Mr. Schultz by a five to one margin, and finally, Mr. Springer by an eight to one margin.

Mr. Limbaugh's audience is also 1.5 times greater than the combined audience of all three liberal talkers in the top 10 market grouping with Adults 25-54 and more than 1.5 times greater in the top 25 market grouping.

Host Top 10 Market Top 10 Market
Avg. Quarter Hour Avg. Quarter Hour
Total Total
(Persons 12+) (Adults 25-54)
Rush Limbaugh 678,900 223,000
Al Franken 141,500 87,000
Ed Schultz 63,100 33,200
Jerry Springer 51,600 33,100

Host Top 25 Market Top 25 Market
Avg. Quarter Hour Avg. Quarter Hour
Total Total
(Persons 12+) (Adults 25-54)
Rush Limbaugh 1,183,200 435,100
Al Franken 237,200 138,500
Ed Schultz 169,100 88,900
Jerry Springer 91,100 52,300

*Source: Arbitron Summer 2005, Metro Survey Area, Exact Air Times

Known as the media pundit who reshaped the political landscape with his entertaining and informative brand of conservatism, Mr. Limbaugh is also widely credited with resuscitating AM radio by many industry experts. With nearly 20 million weekly listeners, The Rush Limbaugh Show is nationally syndicated by Premiere Radio Networks on nearly 600 stations.

Source: Premiere Radio Networks

CONTACT: Amir Forester of Premiere Radio Networks, +1-818-461-5404

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