Tampa Theatre and The Tampa Tribune Collaborate on Innovative Project to Build Brands

Tampa Theatre and The Tampa Tribune Collaborate on Innovative Project to Build Brands

TAMPA, Fla., Aug. 15 /PRNewswire/ -- The Tampa Tribune has commissioned and underwritten the production of a unique movie trailer for Tampa Theatre. The customized movie trailer for the historic theatre has long been the dream of the non-profit's executive director John Bell. "For some time, we've envisioned a trailer as unique as Tampa Theatre -- without the generic dancing popcorn boxes -- that would enhance the already rich experience of our patrons. The film makers created an affectionate homage to the 1920s movie palace and its relationship with everyone who has come though our doors for the past 79 years. Tampa Theatre is one of only a handful of historic theatres in the country to have a customized pre-show trailer."

The innovative trailer is done in the style of a foreign film, featuring the journey of a mischievous young boy as he explores the back hallways of Tampa Theatre. The trailer also weaves information about coming attractions and theatre rules.

The Tampa Tribune is part of the storyline as well. Tribune marketing director Amy Chown said it was an unique opportunity to reinforce their brand in the marketplace and support one of the places in Tampa that give the community a sense of identity. In addition, Chown added that it was an opportunity to take advantage of the growing marketing trend for product placement in a tasteful and appropriate manner.

The film was created and produced by the Tribune's creative partner Grown Man Films. Grown Man Films is the newspaper's creative agency, producing the award-winning brand campaign "Life. Printed Daily." The writer and director of the Tampa Theatre movie trailer was Gordon Myhre with Spanish trancreation by Jorge Acosta and creative input from the Tampa Theatre staff. Original music was written and engineered by Jim Beckwith and Alfredo Rivero. Beckwith mixed the sound on site to fully showcase the Theatre's DTS Digital Surround System. The final product is a 35mm flat print with DTS Digital Sound.

The movie trailer can also be viewed at http://www.tampatheatre.org/Trailer.php

About Tampa Theatre

Tampa Theatre has been a beloved and fiercely protected community treasure since 1926 and is one of America's best-preserved examples of grand movie palace architecture. The Theatre hosts over 600 events a year including films, concerts, special events and tours. Tampa Theatre is maintained by the City of Tampa and managed by the Arts Council of Hillsborough County, with additional funding and support provided by the Tampa Theatre Foundation, a non-profit organization. It is listed in the National Register of Historic Places and is a Tampa City Landmark. For event schedules and general information, please call the 24-hour information line at 813-274-8981, visit http://www.tampatheatre.org/, or check the daily or weekly newspaper movie listings.

About The Tampa Tribune

The Tampa Tribune is the local daily newspaper for the Tampa Bay market and the largest newspaper property of Media General. The Tribune has experienced steady increases in circulation, readership and advertising share and also known in the industry for its innovative branding initiative and for establishing the country's first multi-media sports operation. The Tampa Tribune and its convergence partners WFLA News Channel 8 and TBO.com continue to be international leaders in multimedia journalism at their state-of-the-art News Center.

About Media General

Media General is a diversified communications company operating leading newspapers, television stations and online enterprises, primarily in the Southeastern United States. The company's publishing assets include three metropolitan newspapers, The Tampa Tribune, the Richmond Times-Dispatch, and the Winston-Salem Journal; 22 daily community newspapers in Virginia, North Carolina, Florida, Alabama and South Carolina; and more than 100 weekly newspapers and other publications. The company's broadcasting assets include 26 network-affiliated television stations that reach more than 30 percent of the television households in the Southeast and nearly 8 percent of those in the United States. The company's interactive media assets include more than 50 online enterprises that are associated with its newspapers and television stations. Media General also owns a 33 percent interest in SP Newsprint Company.

Source: The Tampa Tribune

CONTACT: Tara Schroeder of the Tampa Theatre, +1-813-274-8287,
tara@tampatheatre.org; or Amy Chown, Marketing Director of The Tampa Tribune,
+1-813-259-7767, achown@tampatrib.com

Web site: http://www.tbo.com/
http://www.tampatheatre.org/

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