blinkx Partners with ROO to Bring More Premium Video Content to Users

blinkx Partners with ROO to Bring More Premium Video Content to Users

Agreement Adds ROO's Thousands of Diverse News and Entertainment Video Clips to blinkx.tv

SAN FRANCISCO, Aug. 15 /PRNewswire/ -- blinkx, the smartest thing on your computer and on the Web, today announced a content agreement with ROO, a leading online video broadcaster, to provide users with an even greater array of entertainment, news and other popular video content. Today's announcement adds yet more family-friendly content to blinkx.tv's growing index, making it the go-to site for a wide variety of footage.

Partnering with blinkx enables ROO to make its full library of video content searchable on demand from http://www.blinkx.tv/. blinkx automatically indexes and transcribes the entire video stream, so that users can search through the 5,000 titles in ROO's vast library of content. ROO's video content covers topics ranging from new fashion trends to breaking news. Bringing pinpoint accuracy to video search, blinkx.tv provides a new and simpler way for audiences to find and watch their favorite video online.

For young adults, ROO provides the latest in video game reviews, including a segment on the Lego Star Wars game, as well as animated shorts and the latest music videos. For those interested in pop culture, there are also entertainment video segments, featuring reports on the latest Harry Potter release, or music video by Geri Halliwell. Users simply type in the name of a song, lyric or the title of a chapter and they will be brought directly to video content featuring the song or book they are looking for.

"We are excited about adding our massive library of content to blinkx's searchable database and providing end-users another avenue to watch online video on-demand," said Robert Petty, ROO CEO. "By partnering with blinkx and its advanced search capabilities, online video's popularity is sure to continue its explosive growth."

"blinkx's goal is to link users to the content that they care about, and we're delighted to be adding even more content for all the family. ROO TV offers breaking news as well as entertainment content for everyone in the family," said Jon Gregg, VP Business Development, blinkx.

blinkx.tv and advanced audio/video analysis

blinkx.tv combines advanced speech recognition and transcription techniques with intelligent Context Clustering Technology (CCT) and a patented context prediction and synchronization technology to analyze and understand the actual content (spoken words) of an audio/video file, delivering unparalleled automation, accuracy and access to multimedia content from the web. The output of these analytical sub-processes are stored as further metadata tracks, alongside the digitally encoded content itself; not only does blinkx know what was said, blinkx knows exactly when it was said.

About blinkx

blinkx, the smartest thing on your computer and on the Web, is changing the way that people think about search. Only blinkx can harness the desktop, Web and TV -- unifying content with a one stop search tool. Available to users on the Web at http://www.blinkx.com/ and http://www.blinkx.tv/, as well as free to download, blinkx automatically and intelligently links to content anywhere and in any format, on the Web, on the desktop and even on TV. blinkx's conceptual toolbar means users are no longer limited to keyword search; instead, blinkx assesses all the information that the user is actively viewing, and automatically recommends and retrieves relevant content, from local, Web and TV searches, based on context. In addition, http://www.blinkx.tv/ makes thousands of hours of TV content fully searchable and available on demand for the first time. blinkx is a privately-held company based in San Francisco and London. More information is available at http://www.blinkx.com/ .

About ROO

ROO Group Inc. ("ROO") is a global provider of digital media solutions and technology that enables the activation, marketing and distribution of digital media video content over the Internet and emerging broadcasting platforms such as set top boxes and wireless. ROO Media (http://www.roo.tv/), a subsidiary of ROO, offers turn-key video solutions for businesses seeking to improve their web presence with video broadcasts or broadcast their own latest video clips. ROO helps business advertise their latest offering with interactive advertising solutions, 15-30 second video commercials with a linked call to action and played simultaneously with topical video content in a television style format over the Internet. More information can be obtained from ROO's web site located at http://www.roogroupinc.com/

Source: blinkx

CONTACT: Julia Blystone of OutCast Communications for blinkx,
+1-415-392-8282, julia@outcastpr.com; John Muscari of Fusion Public Relations
for ROO, +1-212-651-4225, john.muscair@fusionpr.com

Web Site: http://www.roogroupinc.com/
http://www.roo.tv/
http://www.blinkx.com/
http://www.blinkx.tv/

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