Buckle Up! Sony BMG Strategic Marketing Group Releases the Hot Wheels AcceleRacers(TM) CD on August 30th, 2005

Buckle Up! Sony BMG Strategic Marketing Group Releases the Hot Wheels AcceleRacers(TM) CD on August 30th, 2005

NEW YORK, Aug. 15 /PRNewswire/ -- SONY BMG SMG will release 'Hot Wheels - AcceleRacers(TM),' CD Soundtrack - the first ever collection of music from the hit Mattel Brands toy franchise.

Mattel's Hot Wheels basic cars are the number 1 selling toy vehicle in the US and have been the favorite toy for boys 5-14 for years. The latest iteration of the franchise, Hot Wheels AcceleRacers (TM), will continue to add to the brand's longstanding success as they fly off the shelves at retail.

The Hot Wheels AcceleRacers (TM) CD features an eclectic mix of hard rock, punk and rap tracks from the Hot Wheels AcceleRacers (TM) TV movies and DVDs such as Go, Tearin' Up The Streets and the AcceleRacers(TM) Theme Song. The Hot Wheels AccelerRacers(TM) CD embodies all values of the racing teams and the Hot Wheels brand -- Speed, Power, Performance and Attitude.

The CD not only is filled with great music, but also includes three Hot Wheels AcceleRacers(TM) trading cards, an exclusive code to download a hidden song, a bonus poster, as well as a coupon for $2 off of the Hot Wheels AcceleRacers(TM) DLX Hyperpod (TM). This CD release represents the franchise's initial foray into music.

In an effort to save the world from the evil Racing Drones(TM), the AcceleRacers(TM) teams battle the Racing Realms(TM) -- the ultimate race which includes a series of driving challenges that take them across daunting courses located in 13 environments including under water, through lava, into a dark cavern, over a cliff side and more. Successfully navigating all realms equates to total mastery of all possible driving skills, under all possible driving conditions, using all types of cars. The music in the CD aims to emulate these various driving scenarios aurally providing all different types of music.

The Hot Wheels AcceleRacers(TM) TV movies can be seen on The Cartoon Network and the micro episodes can be seen on CartoonNetwork.com. Visit http://www.cartoonnetwork.com/HotWheels for Hot Wheels AcceleRacers(TM) game and program information. Check out http://www.hotwheels.com/ for cool cars, games and more!

Hot Wheels AcceleRacers Volume 1: Ignition is currently available on DVD and VHS from Warner Home Video. Hot Wheels AcceleRacers Volume 2: The Speed of Silence hits stores on August 23, 2005.

Hot Wheels Fun Facts:
* 6 Hot Wheels cars are sold every second worldwide
* Average kids owns 41 Hot Wheels cars
* Stacked end to end, Hot Wheels track would circle the earth 8 times

Tracklisting:
1. AcceleRacers(TM) Theme
2. Drive
3. Action
4. Anything But Down
5. Go
6. Accelorate
7. Drag Racer
8. Get To The Finish Line
9. Tearin Up The Streets
10. Pedal to the Metal -- Kazzer
11. Hot Rod -- Christopher Lawrence
12. Circles -- Nonpoint
13. Open Road Song -- Eve 6

About Mattel

Mattel, Inc., (NYSE:MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of American Girl(R), and of such best-selling brands as Hot Wheels(R), Matchbox(R), UNO Fisher-Price(R), which also includes Little People(R), Rescue Heroes(TM), Power Wheels(R), as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.

About Sony BMG Strategic Marketing Group

The newly formed SONY BMG Strategic Marketing unit works closely with the company's labels to oversee and coordinate activities in a variety of areas, including master television, film and commercial licensing, creative product development, partnership marketing alliances, and the coordination of joint soundtrack projects between the Sony Music and BMG label groups, as well as overseeing Elvis Presley content management.

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

For more information on the Hot Wheels AcceleRacers CD Soundtrack please contact Angela Salomon at SONY BMG SMG -- 212.930.4795, angela.salomon@sonybmg.com .

Source: Sony BMG Strategic Marketing Group

CONTACT: Angela Salomon, of Sony BMG SMG, +1-212-930-4795, or
angela.salomon@sonybmg.com

Web site: http://www.bmg.com/

-------
Profile: intent