SBS Broadcasting Announces Date for Extraordinary General Meeting of its Shareholders to Consider the Acquisition by Permira and KKR

SBS Broadcasting Announces Date for Extraordinary General Meeting of its Shareholders to Consider the Acquisition by Permira and KKR

LUXEMBOURG, August 25/PRNewswire/ -- SBS Broadcasting S.A. (NASDAQ: SBTV; Euronext Amsterdam N.V.: SBS)
announced today that it plans to hold the Extraordinary General Meeting
of its shareholders to consider the proposed acquisition of SBS by an entity
controlled by funds advised by Permira Beteiligungsberatung GmbH and funds
advised by Kohlberg Kravis Roberts & Co. L.P. on October 3, 2005 in
Luxembourg. The record date for shareholders to vote at the Extraordinary
General Meeting was August 24, 2005. All shareholders of record at the close
of business today will be entitled to vote at the Extraordinary General
Meeting and any postponements or adjournments thereof.

SBS plans to mail to all persons who are shareholders of
record on the record date a shareholders' circular containing additional
information regarding the proposed acquisition and matters to be considered
at the Extraordinary General Meeting. The shareholders' circular will be
mailed during the week of August 29 or soon thereafter.

Forward-Looking Statements

The statements in this press release regarding the expected
date of the Extraordinary General Meeting and the timing for mailing of the
shareholders' circular are forward-looking. The date for the Extraordinary
General Meeting could be changed, and the timing for the mailing of the
shareholders' circular may change. If the date for the Extraordinary General
Meeting is changed then SBS will make an announcement.

About SBS Broadcasting S.A.

SBS is a European commercial television and radio broadcasting
company with operations in Western and Central Europe. Countries where SBS
currently has broadcasting assets include: Belgium (Flanders), Denmark,
Finland, Greece, Hungary, The Netherlands, Norway, Romania and Sweden.

For further information visit: www.sbsbroadcasting.com

Source: SBS Broadcasting

Contact: Investors: Chris Plunkett /Jon Lesko, Brainerd Communicators, Tel: +1-212-986-6667 or Press: Jeff Pryor, Pryor & Associates, Tel: +31-62-886-2545

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