Apparel Holdings Group Signs Tom Westman, CBS's Survivor Winner, for Caribbean Joe Label

Apparel Holdings Group Signs Tom Westman, CBS's Survivor Winner, for Caribbean Joe Label

NEW YORK, Aug. 24 /PRNewswire/ -- AHG Licensing, Inc., the licensing unit of Apparel Holdings Group, announced today that they have entered into an agreement with Tom Westman, winner of CBS's Survivor, and NYC Firefighter, as spokesman for their Caribbean Joe label. As the new face of Caribbean Joe, Tom will represent the casual lifestyle collection, making personal appearances at department stores that sell the label, and will be featured in their 2006 advertising campaign. The first series of print advertisements will debut in consumer and trade publications early in 2006, and will feature Caribbean Joe apparel, as well as the full line of Caribbean Joe licensed products.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050824/NYW003 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20050824/NYW003LOGO )
(Multimedia: http://www.prnewswire.com/mnr/ahg/22591 )

Westman, 41, a New York City firefighter from Sayville, New York, came to the nation's attention when he won CBS's Survivor: Palau this Spring, and was lately named as one of TV Guide's TV's Sexiest Men. Currently, he is a recently retired Lieutenant of Ladder Company 108 in Brooklyn who aided in the rescue efforts of 9/11, and is actively involved in a number of charities. During the Survivor series, he showed himself to be gregarious, practical, reliable, and competitive, all traits that coincide with the attributes of the Caribbean Joe image.

Trudy Larson, VP, Creative Director, of Apparel Holdings Group, said, "Tom is the perfect fit for our Caribbean Joe label. He is Every Man- dedicated, family oriented, and real. He is someone the American public relates to and respects because of the way he played the game in Survivor -- with integrity, and his years of service as a Firefighter. He embodies the spirit of Caribbean Joe and the Caribbean Joe consumer."

"Deciding to represent Caribbean Joe made so much sense for me," stated Westman. "This is a collection that fits my lifestyle and is how I really dress everyday." In addition to the ad campaign, Tom will be making appearances in retail accounts nationwide on behalf of Caribbean Joe. "I'm very excited about this partnership," said Westman, "and especially store appearances that give me the chance to meet all of the viewers who supported me on Survivor."

Apparel Holdings Group (AHG) is a leader in design, manufacture, marketing and distribution of women's, men's, junior and kid's apparel under the Caribbean Joe, Periscope, and Cupid's Cup trademarks, and other private labels. Through a range of strategic licensing agreements, AHG Licensing, Inc., is expanding its product lines to create all-encompassing lifestyle collections, including Eyewear, Footwear, Handbags, Hats, Kid's Wear, Men's, Women's and Children's Sleepwear and Loungewear, Men's and Women's Swimwear, Men's Accessories, Home Textiles, and Watches. These products can be found at leading department and specialty stores throughout the United States and Canada. AHG is also pursuing distribution arrangements in Europe, the United Kingdom, Latin America and Asia.

CONTACT:
Tara Yamaoka
Apparel Holdings Group
Phone: 212-382-3660
Fax: 212-382-3828
tyamaoka@periscopeusa.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050824/NYW003
http://www.newscom.com/cgi-bin/prnh/20050824/NYW003LOGO
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN16
PRN Photo Desk, photodesk@prnewswire.com
Source: AHG Licensing, Inc.

CONTACT: Tara Yamaoka of Apparel Holdings Group, +1-212-382-3660,
Fax: +1-212-382-3828, tyamaoka@periscopeusa.com

Web site: http://www.prnewswire.com/mnr/ahg/22591

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