Nick Arcade Spawns More Than 1.6 Million Downloads in First Month of Operation

Nick Arcade Spawns More Than 1.6 Million Downloads in First Month of Operation

Nickelodeon Online and Partner Big Fish Games Show Early Success with Game Downloads for Kids

NEW YORK, Aug. 11 /PRNewswire/ -- Nickelodeon Online today announced that Nick Arcade (www.nickarcade.com) is off to a very impressive start, having distributed more than 1.6 million game downloads during July, its first month of operation. Nick Arcade, an offering from Nickelodeon Online and Big Fish Games, features more than 60 family-friendly games, including popular Nick- content like "SpongeBob SquarePants Obstacle Odyssey" and "Dora's Rapido River Rafting Adventure" and non-branded favorites like "Feeding Frenzy" and "Magic Ball 2."

All Nick Arcade games are available for download on a try-before-you-buy model, and are priced at an average of twenty dollars to own. A first-ever kids' downloadable games subscription for $7.99 per month -- the "Nick Arcade Pass" -- is also available for Nick Arcade visitors. This pass offers members a new downloadable game of their choice each month that is theirs to keep, a variety of discounts on other games, and discounts on clothing and other items available in the Nick Shop.

"We're thrilled with the success so far of the Nick Arcade platform. It signifies that there is a genuine interest from kids and parents for downloadable, safe, family-friendly games," said Mike Skagerlind, senior vice president and general manager of Nickelodeon Online. "In the coming months, we plan to offer our audience even more great content, and hope that this initial success will continue."

Nick Arcade's portfolio of downloadable games will frequently be updated with new releases from third-party developers and original games published by Nick Online. Nick Online also plans to build distribution partnerships throughout the year with third parties and portals to syndicate these games to a broader market.

"We're proud to support such an important brand," said Paul Thelen, CEO of Big Fish Games. "These early results indicate that our combined efforts are making the Nick Arcade a popular destination for kids and parents to find great content within a safe gaming environment. Partnering with Nickelodeon, the leading kids' entertainment brand, is proving to be the catalyst that was needed to jumpstart this new demographic for casual downloadable games."

About Big Fish Games

Big Fish Games, Inc., a developer, publisher, and distributor of casual, family-friendly games, has one of the best game catalogs on the Internet, a global network reach of over 18 million monthly unique users, and distribution partners such as Nickelodeon and iVillage.com. Through the efforts of a network of over 250 game-development partners, Big Fish Games offers consumers a "New Game Every Day" and makes acquiring and playing downloadable online a safe, easy, and reliable experience. Big Fish Games can be visited at www.bigfishgames.com.

About Nickelodeon

Nickelodeon, now in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 89 million households and has been the number- one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, joanna.roses@nick.com, or Nancy
Hostler, +1-212-846-7491, nancy.hostler@nick.com

Web site: http://www.nick.com/
http://www.bigfishgames.com/
http://www.nickarcade.com/

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