Peer Impact Increases Payouts to Independent Labels

Peer Impact Increases Payouts to Independent Labels

SARATOGA SPRINGS, N.Y., Aug. 11 /PRNewswire/ -- Peer Impact(TM) announced today that it will increase the amount it pays to independent labels whose works are downloaded over its legal peer-to-peer (P2P) network. This move will bring balance to what Peer Impact currently pays for major music label content.

"Independent label music is just as important to Peer Impact's subscribers as that represented by major labels," said Greg Kerber, Chief Executive Officer of Wurld Media, creator of Peer Impact. "Peer Impact's unique business model provides the best platform for distributing independent artists' music and this announcement proves our commitment to supporting the "Indie" community while providing the best variety of content for our members. This win-win for both customers and artists is why we are acting today to bring parity to payouts."

Enhancing compensation of independent artists is only part of Peer Impact's effort to expand its already large catalogue of music. Peer Impact has licenses with the four major record labels and recently signed agreements with the Independent Online Distribution Alliance (IODA), The Orchard and Koch Records to distribute the works of their artists, as well as offering MP3s from leading independent music labels over its P2P network.

"A number of the major digital music services, including Peer Impact - have correctly concluded that the previous pricing structure, which benefited the major label oligopoly, was fundamentally flawed and unfair." said Greg Scholl, Chief Executive of The Orchard and Managing Director of Dimensional Associates, Inc. "We are pleased at the leadership Peer Impact has shown in leveling the playing field, and allowing all music to rise or fall on its own merits. It will be forward-thinking companies like Peer Impact leading the way to a new, fair future - that's the promise of digital music, and we're proud to stand beside Peer Impact as we hasten in the day."

About Wurld Media, Inc.

Founded in September of 1999, Wurld Media Inc. is a privately held company based in Saratoga Springs, New York. In 2005, Wurld Media launched Peer Impact(TM), the first legal peer-to-peer (P2P) network to have successfully secured distribution agreements with all four major record labels, as well as a growing list of leading independent music labels. The company is continuing to expand its service to include the leading publishers from the video game, motion picture and audio book industry to complement its existing digital media marketplace. Peer Impact is unique in that it offers users cash back for sharing approved content over its network. Members essentially act as "paid redistributors" of legal content and can earn credit toward future purchases of digital media through the Peer Impact network. For more information, please visit www.wurldmedia.com or www.peerimpact.com.

Source: Wurld Media, Inc.

CONTACT: Robin Buckley or Isabel Kaldenbach, both of Buckley &
Kaldenbach, Inc., +1-703-533-9805, or robin@buckleykaldenbach.com, or
isabel@buckleykaldenbach.com

Web site: http://www.wurldmedia.com/
http://www.peerimpact.com/

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