Marketron Wins Multi-Year Contract From the New York Times

Marketron Wins Multi-Year Contract From the New York Times

Group Renews Marketron TV Sales Licenses for All Eight Television Stations

BURLINGAME, Calif., Aug. 16 /PRNewswire/ -- Marketron International today announced that it has won a multi-year contract to provide sales, research and proposal solutions to all television stations in The New York Times broadcast media group. A longtime Marketron client, The New York Times cited Marketron's outstanding client service, proven performance, and advanced research and proposal functionality as key factors in its decision to extend its relationship.

The New York Times owns and operates eight network-affiliated television stations. For years, its sales teams have relied on the Marketron TV Sales solution to help maximize revenues and productivity. Station account executives use Marketron's industry leading sales application to research, negotiate, manage and post advertising schedules.

"Marketron is proud to add The New York Times to the large list of clients that have decided to renew their TV Sales contracts," said Mike Jackson, CEO of Marketron International. "The vast majority of stations are choosing to renew their contracts for the simple reason that Marketron TV Sales offers the best functionality, reliability and support in the industry today. With a series of great product enhancements in the pipeline for this year and next, the Marketron solution will continue to provide groups such as The New York Times the industry's best sales tools."

Marketron TV: Connecting the Broadcast Enterprise

Marketron provides the best selling sales, research and proposal software for TV stations of all sizes. The company's fully integrated suite of Sales, Traffic and Business Intelligence solutions automates a television station or group's advertising-based workflow from proposal through billing. The suite helps stations negotiate and schedule spots, review inventory and bill advertisers and agencies.

From proposal through traffic to billing, a station's sales and fulfillment process requires input from many people across multiple departments. When each department maintains separate software systems, the entire operation suffers revenue and productivity losses.

Marketron TV enterprise solutions integrate all departments and business processes across a station into a single system and database. Integration enables the sales, traffic and business departments to more easily share information, better optimize inventory and increase revenues.

Storing sales and inventory information in a common database allows for real-time access to data. Corporate managers can check numbers for individual stations or the entire group from their desktop; sales managers can make informed approval decisions in seconds; traffic directors can manage available inventory more effectively because they have the most complete information.

Connecting all departments electronically also eliminates redundant data entry and associated errors. Salespeople spend more time selling; traffic managers focus on optimizing inventory; station revenues increase.

About Marketron International

Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.

Source: Marketron International

CONTACT: Lauren Carpenter, Office, +1-650-548-2230, or Mobile,
+1-415-816-5419, or lcarpenter@marketron.com, for Marketron International

Web site: http://www.marketron.com/

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