Hanes and 'Entourage' Star Kevin Dillon Throw a T Party

Hanes and 'Entourage' Star Kevin Dillon Throw a T Party

Hanes Stages a Waterfront Style Revolution with the Introduction of the perfect T

NEW YORK, Aug. 16 /PRNewswire/ -- Tonight Hanes, the No. 1 apparel brand in the United States, will make a splash with the waterfront reveal of its latest creation for men -- the perfect T. Kevin Dillon from HBO's hit series "Entourage" will help Hanes create a style revolution for men onboard New York City's legendary merchant ship, The Peking, at South Street Seaport. Dillon will stage his version of a Boston Tea Party-like revolution to ensure land- loving guys receive their own Hanes perfect T as the first shipment is uncrated on The Peking. Afterwards, Dillon will "par-T" with his own entourage at a celebrity-studded bash onboard the ship during the first ever "Big Apple T Party."

Hanes has bridged the gap between style and comfort with the new perfect T. Capitalizing on versatility, the perfect T can be worn in, out, solo, layered or underneath a sports jacket allowing men to dress it up or down so they may create their own sense of personal style.

"Since I'm constantly in front of the camera, it's important for me to look good and feel comfortable. Hanes perfect Ts are perfect for me. I can wear them any way I want -- even on the red carpet!" said Dillon.

Hanes Marketing Director Jim Phelan adds, "Men don't want to sacrifice comfort for style. The perfect T is the perfect staple in every man's wardrobe, as it will keep him looking fabulous at an affordable price."

Hanes perfect Ts are available in a variety of colors and styles at retailers nationwide starting at $4.99.

Hanes is a leading brand of intimate apparel, underwear, sleepwear, socks, shoes and casual apparel. Hanes is a flagship brand of Sara Lee Branded Apparel. Sara Lee Branded Apparel is currently a part of Sara Lee Corporation, which in February 2005 announced a transformation of its business portfolio to focus on food, beverage and household products. At that time, Sara Lee announced its intent to spin off as an independent, publicly held company its Americas/Asia apparel business, Sara Lee Branded Apparel, a move that is expected to be completed by September 2006.

Contacts:
Cary B. Neer Jennifer Gardner
Weber Shandwick Sara Lee Branded Apparel
212.445.8029 336.519.6792
cneer@webershandwick.comjennifer.gardner@saralee.com

Source: Sara Lee Branded Apparel

CONTACT: Cary B. Neer of Weber Shandwick, +1-212-445-8029,
cneer@webershandwick.com; or Jennifer Gardner of Sara Lee Branded Apparel,
+1-336-519-6792, jennifer.gardner@saralee.com

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