SBS Broadcasting Announces Shareholder Reorganisation at TV2 in Hungary

SBS Broadcasting Announces Shareholder Reorganisation at TV2 in Hungary

LUXEMBOURG, August 16/PRNewswire/ -- SBS Broadcasting SA (NASDAQ: SBTV; Euronext Amsterdam N.V.: SBS)
announced today that a Hungarian company (to be named "VT2 Kft."), owned
by the chief executive officer of TV2 in Hungary, Gabor Kereszty and TV2
board member Dr. Gabor Benke, has acquired shares representing a 16% economic
and 27.1% voting interest in TV2 (the "TV2 Shares") from MTM Kommunikációs
Rt., the Company's original partner in TV2, in a private transaction. The
Company also announced that it has entered into an agreement with VT2 Kft.
under which it has paid US$5.0 million for the right to acquire or assign
the TV2 Shares in the future.

Under a May 2002 agreement with its original partner in TV2,
the Company was obliged to purchase or assign the TV2 Shares following TV2's
renewal of its broadcast licence, which occurred in late July 2005. The May
2002 agreement was terminated in connection with these transactions.

The Company currently owns a 49% voting interest and 81.5%
economic interest in TV2. Hungarian Media laws prohibit anyone from holding
more than 49% of the voting rights in TV2 and require that a Hungarian person
or legal entity own at least 26% of the voting rights in TV2. As such, the
Company is prohibited from acquiring the TV2 Shares, but may assign the TV2
Shares to another Hungarian partner in the future under the agreement with
VT2 Kft.

SBS is a European commercial television and radio broadcasting company
with operations in Western and Central Europe. Countries where SBS currently
has broadcasting assets include: Belgium (Flanders), Denmark, Finland,
Greece, Hungary, The Netherlands, Norway, Romania and Sweden.

For further information visit: www.sbsbroadcasting.com

Source: SBS Broadcasting

Investors: Michael Smargiassi/Jon Lesko, Brainerd Communicators, Tel: +1-212-986-6667, Press:
Jeff Pryor, Pryor Associates, Tel: +1-818-338-3555, Catriona Cockburn, Citigate Dewe Rogerson, Tel: +44-207-282-2924

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