Country Music Star Brad Paisley No Longer 'Wasting Time' With New Tissot Partnership

Country Music Star Brad Paisley No Longer 'Wasting Time' With New Tissot Partnership

Country Music Attracts Mainstream Swiss Watch Brand as Paisley and Tissot Join Forces to Launch New Watch and Time Themed Album

NASHVILLE, Tenn., Aug. 11 /PRNewswire/ -- When multi-platinum selling, Arista Records, country artist Brad Paisley releases his fourth album, Time Well Wasted, Swiss watchmaker Tissot will help Paisley and his fans track just how well they waste their time. In the new partnership, which pairs Paisley's time-themed album with timekeepers, the singer-songwriter will sport a Tissot PRC 200 on his wrist. The PRC 200 will also be available to Paisley's fans as part of a national radio campaign, while Paisley's face will grace signage throughout participating Tissot retail locations. Additional highlights of the partnership include an exclusive Brad Paisley CD sampler to be offered as a gift with purchase of a Tissot PRC 200 watch.

By teaming with Paisley, Tissot underscores the strength of country music's influence on the American public.

"The growing influence of country music cannot be overestimated. And, with a history of platinum album sales, Brad is one of the industry's top draws," said Olivier Cosandier, General Manager, Tissot, North America. "Furthermore, the alliance between our traditional Swiss watch company and Brad's country roots feels natural."

The relationship between one of Nashville's rising stars and a mainstream Swiss watch brand reflects traditional roots and passions shared by both Tissot and Paisley. Beyond the title of his new album, Paisley's relationship to time can be seen in the album's cover art, which he designed himself.

"I'm excited that the Tissot PRC 200 is on my wrist to help me keep track of my time. Musicians are always running late, and I hope to put this watch to the test of keeping me on time. It's nice to collaborate with a brand like Tissot that relates so closely to my album," said Brad Paisley.

For the next few months, Paisley will wear Tissot's PRC 200 watch. This classic timepiece features a screwdown back and crown, chronograph, tachymeter, date window and a Swiss Quartz movement. Available in five versions (three metal bracelet models and two leather strap models), the most striking models are accented by bright yellow sweeping second and counter hands, white indices, and clear Arabic numbers, all of which stand out boldly against the midnight black dial.

"Being among the first country artists to be recognized by a large, mainstream brand shows that country music is a growing force in America. Certainly the reach that Tissot offers is a whole new venue for country music in general -- and certainly for Brad and his music," said Cindy Mabe, Director Marketing and Artist Development, Arista Records.

Tissot, Innovators by Tradition. Tissot embodies over 150 years of innovation and Swiss watch-making tradition. World leader in the traditional Swiss watch segment, its mission is to offer to a wide public a range of high quality timepieces at an affordable price. As official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, Tissot underlines the sporting values of quest for performance, precision and pushing oneself to the limit. Based in Le Locle in Switzerland and present in more than 150 countries around the world, Tissot has been, since 1983, member of the Swatch Group, the biggest watch producer and distributor in the world.

For further information and images, please contact:
Bob Friedland Tissot
201-271-4642 bob.friedland@swatchgroup.com

Source: Tissot

CONTACT: Bob Friedland of Tissot, +1-201-271-4642,
bob.friedland@swatchgroup.com

Web site: http://www.tissot.ch/

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