weather.com, CoolSavings Partner on New Revenue-Generating Content

weather.com, CoolSavings Partner on New Revenue-Generating Content

Service Provides Top Brand Offers Through Downloadable Application to Users Who Opt-In

CHICAGO, May 17 /PRNewswire-FirstCall/ -- weather.com, the nation's premier Web site for weather information, has partnered with CoolSavings, Inc. (BULLETIN BOARD: CSAV) , to provide visitors the choice to opt in for samples, trial offers, travel brochures, financial service information and free newsletters while downloading its new Desktop Weather 4.0 application. A part of the CoolSavings Marketing Network, CoolSavings' syndication and distribution network for targeted offers, the service benefits weather.com by providing a new source of revenue from its popular desktop application. The service benefits the site's advertisers by providing an additional, targeted method to reach site visitors. Specifically, advertisers can now target their offers based on consumers' individual registration information, which they provide as part of the download process.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050203/CGTH021LOGO )

weather.com, which is operated by The Weather Channel, is the first site to provide CoolSavings' lead generation advertiser offers during the download of a desktop application. To date, other CoolSavings Marketing Network partners have only delivered these offers during their site registration process or through contextual placements throughout their site. The popular Desktop Weather application is currently in use by millions of consumers and the company is aggressively marketing to expand this user base exponentially in 2005.

"weather.com has one of the industry's most loyal and active consumer bases, in terms of both the frequency and duration of visits to their site," said Matthew Moog, president and CEO of CoolSavings, Inc. "Our partnership provides an exciting opportunity for weather.com to both monetize their considerable site traffic and offer their advertisers an additional means of reaching these highly engaged consumers with relevant, targeted offers during one of the site's most important visitor experiences."

"We chose to partner with CoolSavings because of the extensive benefits they provide to our consumers, including valuable content from more than 100 of the top brands in online advertising," said Joe Fiveash, SVP and general manager of The Weather Channel Interactive. "CoolSavings' industry-leading lead generation service is setting the standard for permission-based marketing on the Internet."

The CoolSavings Marketing Network includes more than 100 leading publisher sites, as well as more than 250 lead generation and coupon offers from the nation's top brand advertisers.

About weather.com

The Weather Channel, a 24-hour weather network, is seen in over 88 million U.S. households. Its Web site, weather.com, attracts more than 25 million unique users per month and is currently ranked number 10 among all Web sites by Nielsen//NetRatings. The Weather Channel also operates Weatherscan(R), a 24-hour, all-local weather network distributed to almost 8 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services and is the leading weather information provider for emerging technologies. This includes PC applications, broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, phones, pagers, Palm Pilots, and other personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA- based, privately-held media company.

About CoolSavings

CoolSavings, Inc. is a leading interactive marketing services company that provides best-in-class lead generation, e-mail, coupon and loyalty programs for advertisers, their agencies and publishers. Our unique targeting, optimization and predictive modeling capabilities help to power an extensive marketing network that will reach more than 35 million active consumers this year. In 2005, CoolSavings will serve more than 1 billion offer impressions across our distribution network, generating more than 100 million responses for our advertisers, which include leaders in the consumer packaged goods, retail and direct marketing industries.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements under the caption "Business Outlook" and other statements regarding the Company's expectations, beliefs, hopes, intentions, or strategies. Where possible, these forward-looking statements have been identified by use of words such as "project," "target," "will," and similar expressions but such words are not the exclusive means of identifying these statements. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause the Company's actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. These risks, uncertainties, and other factors include, without limitation, the Company's ability to secure financing to meet its long-term capital needs; CoolSavings' ability to secure long-term contracts with existing advertisers and Lead Generation Network partners, and attract new advertisers and Lead Generation Network partners; CoolSavings' ability to add new consumers; CoolSavings' successful introduction of new services and features, CoolSavings' ability to compete successfully against current and future competitors, CoolSavings' ability to protect its patents, trademarks and proprietary rights, CoolSavings' ability to continue to attract, assimilate and retain highly skilled personnel, general industry, economic and market conditions and growth rates, the potential for higher actual media costs, and other costs and expenses when compared to estimated costs and projections. For a discussion of these and other risks, uncertainties and factors which could cause actual results to differ materially from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in the Company's annual report on Form 10-K for the year ended December 31, 2004, and its Quarterly Report on Form 10Q for the quarter ended March 31, 2005, both as filed with the SEC.

The Company undertakes no obligation to update any of the forward-looking statements after the date of this press release to conform these statements to actual results or otherwise reflect new developments or changed circumstances, unless expressly required by applicable federal securities laws. You should not place undue reliance on any such forward-looking statements.

Photo: http://www.newscom.com/cgi-bin/prnh/20050203/CGTH021LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: CoolSavings, Inc.

CONTACT: Melissa Lederer of CoolSavings, Inc., +1-312-224-5153,
melissa@coolsavings.com , or Mary Sawyer of Kupper Parker Communications,
+1-314-290-2047, msawyer@kupperparker.com

Web site: http://www.coolsavings.com/

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