RoadLoans Hits the Dallas Airwaves With Its First Advertising Campaign

RoadLoans Hits the Dallas Airwaves With Its First Advertising Campaign

NORTH RICHLAND HILLS, Texas, May 26 /PRNewswire/ -- RoadLoans(R), a leading online direct-to-consumer auto lender, kicks off its first advertising campaign this month with radio commercials airing on Dallas/Ft. Worth area stations.

The RoadLoans campaign, entitled, "Get the loan before you go get the car," developed by Dallas-based The Richards Group, includes two 60-second spots designed to let customers know that there's a better way to get an auto loan. In the commercials the announcer explains how RoadLoans puts consumers in the driver's seat when buying a car through a simple loan application process that, once approved, puts a check in their hand. This RoadLoansCheck(R) gives people shopping for a new or used car the power to negotiate like a cash buyer so they can get the car they want, on their terms, even if they have less than perfect credit.

The two spots will air beginning May 30 on eight Dallas/Ft. Worth-area radio stations including: KKDA-FM, KLLI-FM, KPLX-FM, KSCS-FM, KJKK-FM, KBFB-FM, KZPS-FM and KDBN-FM. The campaign will include more than 2,000 spots and run for 20 weeks.

RoadLoans chose the Dallas/Ft. Worth market for its first radio advertising because it offers a great target mix with superb value for a major metropolitan market. "We're excited to be airing our first radio commercials in our own backyard, said Chris Goodman, senior vice president, RoadLoans. "Airing our commercials on radio stations in the Dallas/Ft. Worth area, lets us share with our local community the advantages RoadLoans can provide by empowering consumers in the car buying process."

About RoadLoans

RoadLoans, based in North Richland Hills, Texas, is a leading direct-to-consumer auto finance company specializing in new and used vehicle loans, consumer-to-consumer purchases and opportunities to refinance existing loans for customers with less than perfect credit. Through its online application process, RoadLoans streamlines the financing of a new or used vehicle. The company's focus on customer service has earned it the Lending Tree Customer Service Excellence Award every year since the award was first presented in 2002. Launched in June 2000, RoadLoans has focused on empowering and educating people through the auto loan process and has helped tens of thousand of consumers purchase or refinance a car. For more information, visit www.roadloans.com or call (888) 276-7202.

Source: RoadLoans

CONTACT: Media, Donna Kather, +1-714-287-3064, pr@roadloans.com, for
RoadLoans

Web site: http://www.roadloans.com/

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