Old Navy And Dimension Films Partner to Create Family Fun With 'The Adventures of Sharkboy and Lavagirl in 3-D'

Old Navy And Dimension Films Partner to Create Family Fun With 'The Adventures of Sharkboy and Lavagirl in 3-D'

Robert Rodriguez's Family Film Hits Theaters June 10th

SAN FRANCISCO, May 17 /PRNewswire-FirstCall/ -- Dimension Films and Old Navy, a division of Gap Inc. (NYSE:GPS), announced today their strategic partnership to join forces and provide family fun this summer with the upcoming release of "The Adventures of Sharkboy and Lavagirl in 3-D." Under the partnership, Old Navy has produced exclusive 3-D t-shirts featuring characters from the movie.

"Old Navy is known for its sense of fun. We are pleased to partner with Dimension Films to bring Sharkboy and Lavagirl to our customers in an exciting 3-D experience," said Kristin Petersen, Vice President of Promotions and Strategic Alliances, Gap Inc. "It is a film for the whole family and its target audience aligns perfectly with Old Navy's core customers."

"As we launch our next all family franchise from Robert Rodriguez, the creator of Dimension Films' successful SpyKids(TM) series, we're delighted to begin a relationship with the Old Navy team," said Lori Sale, EVP worldwide Promotion for Miramax & Dimension Films. "Old Navy provides a wonderful, national promotional platform for the film and delivers an opportunity for us to add to our 3-D family experience."

The children's t-shirts are the first 3-D products to be designed and sold at Old Navy stores. The 3-D images will spring to life when consumers put on special 3-D viewing glasses similar to the ones available in movie theaters across the country. Starting May 20, the specially designed boys and girls' tees, which come with free 3-D glasses, will be available for just $9.50 -- only at Old Navy.

In addition to the exclusive 3-D tees, Old Navy will host in-store customer events Memorial Day Weekend (May 28-30), including a free scratcher game, while supplies last. Old Navy's I LAVA VACATION scratcher game includes a grand prize of $10,000 to spend on a dream vacation of the winner's choice. Other prizes include Sharkboy and Lavagirl 3-D t-shirts, SpyKids(TM) Trilogy DVD sets and "The Adventures of Sharkboy and Lavagirl in 3-D" movie posters. Old Navy will also give out free Sharkboy and Lavagirl sticker packs, while supplies last.

Robert Rodriguez wrote "The Adventures of Sharkboy and Lavagirl in 3-D" with his young son, Racer. They created the story of Max, a 10-year old outcast, who escapes his lonely world when his dreams magically come to life. Shunned by his classmates and forced to spend his summer vacation alone, Max and his two imaginary friends, Sharkboy and Lavagirl, embark on a mission to prove to the world that all it takes is a dream to make anything a reality.

Petersen commented on the fun nature of the film and its creation. "The fact that a father and mother along with their son collaborated on Sharkboy and Lavagirl makes this a unique family movie. This was especially appealing as Old Navy is a family brand."

George Lopez, "The George Lopez Show," stars in this family film with Kristen Davis, "Sex and the City" and David Arquette, "Scream2." Also in the cast are newcomers Taylor Dooley, Taylor Lautner and Cayden Body. The film premieres on June 10.

About Old Navy

Old Navy makes shopping fun again! With great fashion at great prices for adults, kids, and baby, Old Navy is famous for the best in denim, graphic tees, cargos, Performance Fleece, and more. Plus, each and every week, don't miss Old Navy's Item of the Week, a special item at a special price. Shop for the latest looks at the lowest prices at more than 800 stores in the United States and Canada, including flagships in San Francisco, Manhattan, Chicago and Seattle -- or click on oldnavy.com, where you'll find great deals for the whole family, maternity wear, an extended range of sizes, and more. Old Navy is a division of Gap Inc.

To see Old Navy's summer styles for the whole family, or to download print-ready graphics, visit our online pressroom -- the writer's and editor's source for information about Old Navy and its parent company, Gap Inc. To access the site, click on: http://onlinepressroom.net/gappr/oldnavy.asp.

Old Navy Media Relations: Dimension Films Media Relations:
Tori Rappold Jessica Rovins
212-614-4201 323-822-4289

Source: Old Navy

CONTACT: Tori Rappold of Old Navy Media Relations, +1-212-614-4201; or
Jessica Rovins of Dimension Films Media Relations, +1-323-822-4289

Web site: http://www.oldnavy.com/

Web site: http://www.gapinc.com/

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