The Grateful Dead to Open the Vault Online; Account Awarded to BIG Interactive

The Grateful Dead to Open the Vault Online; Account Awarded to BIG Interactive

40 Years Worth of Memorabilia Soon to be Made Available on the New Dead.net

LOS ANGELES, May 17 /PRNewswire/ -- BIG INTERACTIVE, a Los Angeles based Digital Marketing agency, today announced that it has been selected by Grateful Dead Productions, curators and gatekeepers of all things "Dead," to redesign their official online website. The win comes after an extensive multi-agency review.

It was critical for us to work with an agency that understands the legacy of The Grateful Dead, where we see our website going, the music, and most importantly the fans themselves," said Cameron Sears, CEO of the Grateful Dead Productions.

The band's current site has been, since its grass-roots launch in 1995, one of the most-trafficked band sites on the Web. BIG is planning an innovative, user-friendly re-imagination of the site that will showcase exclusive, never-before-seen content from The Grateful Dead's rich vault of audio and video recordings, promotional material, and private items such as hand-written lyrics. The revamped dead.net will launch late summer of 2005.

"We are thrilled to be awarded this win. This is a once in a lifetime opportunity to work with such a legendary band. We're huge fans ourselves," commented Matt Minkin, CEO of BIG Interactive.

ABOUT BIG INTERACTIVE

BIG Interactive, www.BIGInteractive.com, is an award winning digital marketing agency providing Marketing, Creative and Technology solutions to its clients on Web, Wireless and Broadband platforms. Based in Los Angeles, the agency has launched interactive campaigns for world-class brands that include FOX Cable, Suzuki, Universal Pictures, Motor Trend, Anschutz Entertainment Group, FX Networks, KB Home, E! Television and Kellogg's.

Source: BIG Interactive

CONTACT: Nadene DeNigris, +1-310-801-3129, for BIG Interactive

Web site: http://www.biginteractive.com/

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