Homes Across America are Carrying Around 40 Pounds of Unwanted Dust

Homes Across America are Carrying Around 40 Pounds of Unwanted Dust

Swiffer(R) Leading the Charge to 'Put Your House On a Diet'

CINCINNATI, May 17 /PRNewswire/ -- Did you know that the average American home collects up to 40 pounds of dust each year? Dust love-handles that weigh as much as two bags of potatoes -- Yikes! Well no need to fear -- Swiffer is here! Swiffer can help rid your home of those unwanted pounds of excess dirt and dust so that you can keep your home feeling clean and fit all year round. So, dust off those bookshelves and Swiffer those floors because it's time to put your house on a diet!

On Lifetime Television's popular TV show "How Clean is Your House?" Swiffer Dusters(R) are used to get rid of nasty dust in those hard to reach places like blinds and ceiling fans, and Swiffer Wet(R) to clean filthy floors. As a sponsor and fan of the program, Swiffer(R) knows a thing or two about getting rid of dirt and dust. As seen on the show, with the help of products like the original Swiffer(R) Sweeper and the popular Swiffer(R) WetJet(R), any house can be made to feel trim and fit in no time. And since the average person can burn up to 300 calories from general housecleaning - you can kill two birds with one stone!

What about those germs festering around the house in places you would least expect? Many people don't think to change their mop heads and tend to use the same one for more than a year. Used mop heads are nesting areas for germs that can spread onto the floor -- often leaving the floor more contaminated after mopping than before! The Swiffer(R) WetJet(R) with its antibacterial cleaning solution is excellent for scrubbing away this concern. Its solution kills and eliminates 99.9% of household bacteria from your floor. With Swiffer WetJet's disposable pads you don't have to worry about germs, you just throw them away. Keep yourself and the house lean and clean!

BEWARE OF THE DIRT AND DUST! DID YOU KNOW . . .?

- Household dust is a mixture of fibers from different types of fabrics,
cotton linters, feathers and other stuffing materials. It also
contains pet dander, bits of dust mites, plants and insects, and hair.

- The average home collects about 40 pounds of unwanted dust per
year? (1)

- A 9'x12' carpet or rug will collect an average of about 10 pounds of
dust per year? (1)

- If you were to pick up a two-year-old pillow, some 10% of its weight
is likely to come from dead mites and their droppings? (2)

As you can see, your house may have a few pounds to lose! The Swiffer Family of Products which includes Swiffer(R) Sweeper, Swiffer Wet(R), Swiffer Max(R), Swiffer(R) WetJet(R) PowerMop, Swiffer Dusters(R), and Swiffer Dusters(R) with Extendable Handle allow you to quickly and easily get rid of everyday dirt and dust. Swiffer products are fun, must-have tools for keeping your home clean, and they are available on store shelves in the household cleaning aisle at mass merchandise and grocery retailers nationwide. For more information log on to http://www.swiffer.com/.

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Actonel(R), Olay(R) and Clairol Nice 'n Easy(R), Head & Shoulders(R), and Wella. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

(1) Berger, William E. and Joyner-Kersee, Jackie. 2004. Asthma for
Dummies. Hungry Minds.
(2) Heinrich, J. (Head of the Environmental Epidemiology Unit.). (2004).
National Centre for Environment and Health, Neuherberg, Germany.

Source: P&G

CONTACT: Corrie Tin of MS&L, +1-212-468-3642, corrie.tin@mslpr.com, for
P&G

Web site: http://www.swiffer.com/
http://www.pg.com/

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