Making Radio Fun Again for Adults

Making Radio Fun Again for Adults

'Mighty 1190' Returns to Its Roots With 'Rock & Roldies,' a Texas-Sized Jukebox Offering the Widest Mix of Thousands of Hits

DALLAS, May 26 /PRNewswire/ -- After a pre-launch featuring thousands of Beatles songs, Mighty 1190(SM) returns to its roots as North Texas' top AM music station when it unveils "Rock & Roldies(R)" Friday at 3 p.m. Under its "Guess What's Next?!(SM)" slogan, the station features local radio's broadest and deepest mix of pop, rock, soul, disco, R&B, classic rock, and oldies.

Throughout the summer, Mighty 1190 will play Rock & Roldies nonstop, commercial free, 24-hours-a-day, seven-days-a-week.

"Mighty 1190 is a Texas-sized jukebox that features, we believe, the largest play list of any AM or FM station in the market," said Ron Unkefer, chairman and chief executive officer of First Broadcasting, which operates the station. "We are going to make listening to the radio fun for adults again."

Instead of a few hundred songs heard over and over again on most FM stations, Mighty 1190 will feature thousands of songs including the beginnings of Rock & Roll in the fifties and tons of hits from the sixties through eighties mixed with some of today's current hits.

The eclectic music mix is designed to especially appeal to adults 35-64 years old, a large and highly desirable audience that has largely been neglected by the young-skewing music stations in North Texas. Mighty 1190 is being programmed and produced locally by First Broadcasting, with headquarters and broadcasting studios in the Dallas Arts District.

"Mighty 1190 is a Texas original and I'm proud to be able to return this great station to its former glory in my hometown," said Unkefer.

The original Mighty 1190 came of age in the 1950s, featuring a mix of Top-40 hits, clever promotions, 24-hour news and high profile disc jockeys, a combination imitated throughout the country. It was the top-rated local radio station from the mid-fifties to the seventies and once had over a 50% share of the entire radio audience.

First Broadcasting assumed operations of 50,000-watt KFXR-AM 1190 from Clear Channel Communications in January 2005 and has been featuring "All Beatles, All the Time" while getting Rock & Roldies on Mighty 1190 ready for Friday's debut.

First Broadcasting also owns and operates KBIS Magic 1160(SM), a 25,000-watt AM station that is expected to launch later this summer with a music format unlike anything else in the North Texas market.

About First Broadcasting

First Broadcasting Investment Partners, LLC is a leading investor providing strategic capital and strategic expertise to the radio industry, enhancing value through investments, technical upgrades and operational expertise. First Broadcasting is a partnership between Alta Communications, the premier investment fund group in the broadcast industry, and First Broadcasting Investments, LP. Based in Dallas, First Broadcasting has invested more than $200 million in numerous broadcast transactions and owns numerous radio stations in top 30 markets across the country. For more information please visit http://www.firstbroadcasting.com/ .

Website: http://www.firstbroadcasting.com

Source: First Broadcasting Investment Partners, LLC

CONTACT: Fred Stern or Allison Stuckey, both of Sunwest Communications,
Inc., +1-214-373-1601, for First Broadcasting Investment Partners, LLC

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