Schwab Launches Unique Schwab.com Film Series With CEO Chuck Schwab

Schwab Launches Unique Schwab.com Film Series With CEO Chuck Schwab

'On the Side of the Investor' Reveals Schwab Founder's Continued Passion for Helping Individual Investors Through Documentary-Style Interviews

SAN FRANCISCO, May 26 /PRNewswire-FirstCall/ -- The Charles Schwab Corporation has launched a unique series of filmed "conversations" on schwab.com with its Founder and CEO Charles R. Schwab, who shares his views on a range of investing and industry topics.

"These interviews get to the heart of Chuck Schwab's passion for investing and helping investors reach their goals," said Becky Saeger, Schwab's Chief Marketing Officer. "With a 30-year record of innovation and advocacy for individual investors, who better than Chuck Schwab to reassure the American public that investing can still play a key role in helping people achieve financial security?"

Produced by Euro RSCG New York and directed by prominent photographer and cinematographer Albert Watson, "On the Side of the Investor" launched with seven interview segments. Investors are being directed to the film by national print and online banner advertisements. The ads contain excerpts from the interviews, designed to entice people to click-through and view more or to direct them to schwab.com. New interview segments will be added in the future.

"Chuck Schwab built a new kind of brokerage business challenging the industry on behalf of the investor with his credibility, candor and confidence in the future," said David Jones, CEO of Euro RSCG New York. "These online films demonstrate his financial straight talk and common sense approach to investing and will be a beacon in a crowded category where consumers are not sure who's really on their side."

The print advertisements will be placed strategically in key publications, including The New York Times, The Wall Street Journal, Investor's Business Daily and Barron's. Online banners will run on key web sites and portals including Yahoo!Finance, MSN Money, CNN.com, MSNBC.com, MarketWatch and WSJ.com.

Saeger pointed out that there's clearly an appetite for hearing from the company's leader given the strong "opt-in" response from recent online campaigns.

"These videos offer an intimate flavor of Chuck Schwab, providing the industry leadership that's so needed today," Saeger said. "It's hard in the confines of traditional advertising to spend the appropriate amount of time that these important topics require. This online interview approach takes optimum advantage of the medium to help demonstrate what sets Schwab apart, what it stands for, and how the company remains committed to helping individual investors and advisors who serve them."

About Charles Schwab

The Charles Schwab Corporation (NYSE / Nasdaq: SCH), through its operating subsidiaries, provides securities brokerage and financial services to individual investors and the independent investment advisors who work with them. With over 7 million individual investor accounts and more than $1 trillion in client assets, The Charles Schwab Corporation is one of the nation's largest financial services firms. Its subsidiary Charles Schwab & Co., Inc. (member SIPC) provides a complete range of investment services and products, including an extensive selection of mutual funds; financial planning and investment advice; retirement plans; referrals to independent fee-based investment advisors; and custodial, operational and trading support for independent fee-based investment advisors. Its subsidiary Charles Schwab Bank, N.A. (member FDIC) provides banking and mortgage services and products. The Corporation's other operating subsidiaries include U.S. Trust Corporation (member FDIC) and CyberTrader(R), Inc. (member SIPC). These companies' Web sites can be reached at www.schwab.com, www.schwabbank.com, www.ustrust.com, and www.cybertrader.com.

Source: Charles Schwab

CONTACT: Glen Mathison of Charles Schwab, +1-415-636-5454, or
glen.mathison@schwab.com

Web site: http://www.schwab.com/

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