Industry Thought-leaders to Speak at Interep's Upcoming Radio Symposium:
Industry Thought-leaders to Speak at Interep's Upcoming Radio Symposium:
- Pat Walsh, CFO/iBiquity Digital
- Bill Koenigsberg, President & CEO/Horizon Media
- Pierre Bouvard, President, Portable People Meters/Arbitron
- Erwin Ephron, Founder/Ephron, Papazian & Ephron
NEW YORK, May 18 /PRNewswire-FirstCall/ -- Today Interep (BULLETIN BOARD: IREP) announced that four additional industry leaders in research and marketing will speak at its upcoming Radio Symposium, "Radio's Reinvention," Thursday, June 16th at the Grand Hyatt in New York. The symposium will address the current opportunities and challenges facing the radio industry.
Pat Walsh, Chief Financial Officer for iBiquity, will discuss the enormous impact that digital terrestrial technology will have on the radio industry in the next few years. iBiquity Digital created the technology that will allow radio broadcasting to digitally enter the 21st century. HD radio is said to be the most important development for radio in decades, perhaps even surpassing the importance of the commercialization of FM in the 1970s.
From the research perspective, Pierre Bouvard, President, Portable People Meter and International for Arbitron, will give an update on the Portable People Meter roll out. Following Mr. Bouvard, renowned media research innovator, Erwin Ephron, founder of Ephron, Papazian & Ephron and the acknowledged father of modern media planning, will deliver a presentation on "Radio as a Reach Medium in a PPM World."
Bill Koenigsberg, President/CEO of Horizon Media, will share his views on how the changes occurring in radio including digital conversion, improved accountability, electronic measurement and EDI technologies might impact ad agencies use of the medium. Horizon Media is an independently owned media buying agencies with annualized billings in excess of $1 billion.
To register and view a detailed agenda of all speakers and panelists signed on to date, please visit Interep's web site at http://www.interep.com/ or http://www.radiosymposium.com/. Seating will be limited, so please register early.
About Interep:
Interep (BULLETIN BOARD: IREP) is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet and complementary media, with offices in 17 cities. Interep is the parent company of ABC Radio Sales, Infinity Radio Sales, and the Freedom Radio Group, which includes Cumulus Radio Sales, D&R Radio, McGavren Guild Radio, SBS/Interep and Susquehanna Radio Sales. Interep Interactive is the company's interactive representation and web publishing division specializing in the sales and marketing of on-line advertising, including streaming media. Interep Interactive includes Winstar Interactive, Cybereps and Perfect Circle Media. The Event Shop is Interep's event marketing group. In addition, Interep provides a variety of support services, including: consumer and media research, sales and management training, promotional programs and unwired radio "networks." Clients also benefit from Interep's new business development team, the Interep Marketing Group, as well as Morrison and Abraham, Interep's sales consulting division focusing on non-traditional revenue. For more information, visit the company's website at http://www.interep.com/.
Contact: Victor Lirio
Phone: #212-309-9031
Email: victor_lirio@interep.com
Source: Interep
CONTACT: Victor Lirio of Interep, +1-212-309-9031,
victor_lirio@interep.com
Web site: http://www.interep.com/
http://www.radiosymposium.com/
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