Everlast Places #2 & #3 Among Companies In Brand Appearances Through First Four Months of 2005

Everlast Places #2 & #3 Among Companies In Brand Appearances Through First Four Months of 2005

Company cites Nielsen Product Placement tallies published in current Brandweek Magazine

NEW YORK, May 10 /PRNewswire-FirstCall/ -- Everlast Worldwide Inc. (NASDAQ:EVST), manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, today announced that it held the second and third spot for all product placement on major network television shows with respect to its sporting goods and apparel as reported by the Nielsen Product Placement Rankings for the period of January - April 2005 and featured in "The Tracker" column in the May 9th issue of Brandweek magazine.

Published in Brandweek May 9, 2005

TOP BRAND APPEARANCES, JAN - APRIL 2005

Brand Telecasts Occurrences
Coca-Cola Classic 99 2,186
Everlast apparel 19 1,164
Everlast sporting equipment 25 970
Gatorade - Isotonic 13 706
Nike apparel 100 542
Home Depot 38 504
Toyota 21 496
Adidas apparel 37 485
Sierra Mist 16 482
Sports Illustrated 13 477

Source: Nielsen Product Placement

According to the report (see above), Everlast received a combined total of 2,134 occurrences during the period measured as a result of its involvement with "The Contender," NBC's reality-based boxing series and other network TV placements. It also noted that there were 1,164 occurrences for Everlast apparel on 19 telecasts and 970 occurrences for Everlast sporting equipment on 25 telecasts (this compares with 2,186 occurrences on 99 telecasts for the leader Coca-Cola Classic).

George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, "Our product placement strategy has been a highly efficient means of building visibility for our brand and accomplishing our chief strategic objectives. Our efforts in conjunction with The Contender have placed Everlast among some of the world's best-known brands and led to increased sales at the retail level and facilitated the execution of additional licensing agreements throughout the world. The marketing and merchandising platform established via our product placement efforts in just four months has served to generate considerable momentum for Everlast and has provided us with strong foundation for growth through the balance of the year."

About Everlast Worldwide Inc.

Everlast Worldwide Inc. manufactures, markets and licenses sporting goods and apparel products under the Everlast brand name. Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. Over the past 90 years, Everlast products have become the "Choice of Champions(TM)", having been used for training and professional fights by many of the biggest names in the sport. Everlast is the market leader in nearly all of its product categories, responsible for leading eight of the top ten boxing equipment products in sales. Through its apparel division, Everlast men's and women's active wear products are sold to over 20,000 retail locations throughout the United States and Canada, including a variety of department stores, specialty stores, catalog operations and better mass merchandisers. In addition to producing and marketing the equipment and accessories, Everlast Worldwide Inc. licenses its brand to providers of men's and women's sportswear and active wear, children's wear, footwear, watches, cardiovascular exercise equipment and gym/duffel bags. At the retail level, Everlast's licensed products generate over $700 million in revenues. The company's Web site can be found at http://www.everlast.com/.

Statements made in this Press Release that are estimates of past or future performance are based on a number of factors, some of which are outside of the Company's control. Statements made in this Press Release that state the intentions, beliefs, expectations or predictions of Everlast Worldwide, Inc. and its management for the future are forward-looking statements. It is important to note that actual results could differ materially from those projected in such forward-looking statements. Information concerning factors that could cause actual results to differ materially from those in forward- looking statements is contained from time to time in filings of Everlast Worldwide with the U.S. Securities and Exchange Commission. Copies of these filings may be obtained by contacting Everlast Worldwide or the SEC.

Source: Everlast Worldwide Inc.

CONTACT: Adam Geisler of Everlast Worldwide Inc., +1-212-239-0990; or
Gene Marbach of Makovsky & Company Inc., +1-212-508-9600

Web site: http://www.everlast.com/

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