Majesco Entertainment Rises To The Occasion With Multi-Million Dollar Marketing Campaign For 'Advent Rising' Video Game

Majesco Entertainment Rises To The Occasion With Multi-Million Dollar Marketing Campaign For 'Advent Rising' Video Game

In-Theater Commercial to Debut Before 'Star Wars: Episode III-Revenge of the Sith'

EDISON, N.J., May 10 /PRNewswire-FirstCall/ -- Majesco Entertainment Company (NASDAQ:COOL), an innovative provider of digital entertainment products and content, today unveiled the details of its aggressive marketing campaign for Advent Rising, one of the Company's acclaimed premium titles shipping to national retail outlets on May 31.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050510/NYTU082 )

Highlighting the campaign are two high-profile activities designed and optimized for greatest consumer impact:

* Cinematic in-theater commercial premiering May 19 in front of the Star
Wars: Episode III movie on thousands of screens nationwide, including
Regal Cinemas, United Artists Theaters, Edwards Theaters, AMC Theaters
and Loews Theaters. The trailer reveals a sampling of the game's
original musical score created by a 70-piece Hollywood union orchestra
led by Emmy Award-winning conductor, Mark Watters;
* $1,000,000 "Race to Save Humanity" play and win contest starting June 9
and offering the first 500,000 consumers who purchase Advent Rising on
Xbox the chance to win hundreds of prizes, including a grand prize of
one million dollars. Other prize partners include SoBe Beverages,
Radica and Brady Games. The promotion is supported across the
advertising campaign and includes a radio buy in the top 20 markets.
The contest is open only to US and Canadian residents (void in MD, VT
and in Quebec) who are 13 years or older. The contest ends August 15.
Complete contest rules can be found online at
http://www.adventtrilogy.com/ beginning May 31.

"One of our key corporate initiatives is to support our products with innovative promotions and strong marketing," said Ken Gold, vice president of Marketing for Majesco Entertainment. "In support of that, we have created an unrivaled and far-reaching campaign that includes in-theater advertising and our $1,000,000 'Race to Save Humanity' promotion with Xbox Live, both of which compliment our traditional media buy and in-store programs."

Additional elements of Majesco's Advent Rising marketing campaign include:

* 30 and 15-second TV spots airing nationally on top cable programming,
including Spike TV, TBS and Comedy Central, among others;
* Advent Rising to be featured in an episode of Spike TV's "The Ultimate
Gamer," in which one lucky viewer's game room will be outfitted with
electronics from Best Buy and Advent Rising-branded gear;
* Print advertising in leading men's sci-fi and video game publications
such as FHM, Electronic Gaming Monthly, Wizard magazine and Star Wars
Insider;
* Online campaign featuring rich media ads and integrated Advent Rising
content on top entertainment and video game sites such as IGN, GameSpy
and iFilm;
* Over 500,000 customized Advent Rising comic books inserted in DC Comics
issues as part of an integrated sweepstakes in support of the Company's
pre-sell program;
* In-store initiatives including pre-sell campaigns at GameStop, where
consumers receive an Advent Rising Xbox skin and Electronics Boutique,
which includes a bonus DVD containing behind-the-scenes footage and
game play trailers with each pre-order;
* Advent Rising strategy guide from Brady Games launching with game.

Advent Rising is shipping May 31 for the Xbox(R) video game system from Microsoft and June 30 for PC. Additional information about the game can be found online at http://www.adventtrilogy.com/.

About Majesco Entertainment Company

Headquartered in Edison, NJ, Majesco Entertainment Company (NASDAQ:COOL) is an innovative provider of digital entertainment products and content. The Company's three product lines include Games, which includes highly anticipated titles such as Advent Rising and JAWS(TM) Unleashed; Videos, which highlights the Company's platform-independent video compression technology; and Gadgets, which includes innovative digital entertainment products like Frogger(R) TV Arcade. More information about the Company can be found online at http://www.majescoentertainment.com/.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward- looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; competitive factors in the businesses in which we compete; continued consumer acceptance of the gaming platforms on which our products operate and our products; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050510/NYTU082
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Majesco Entertainment Company

CONTACT: Laura Heeb of the HighWater Group, +1-212-338-0077, ext. 307,
laura@highwatergroup.com

Web site: http://www.majescogames.com/
http://www.adventtrilogy.com/

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