eMax Alive Worldwide Has Changed Its Name to EntertainMax Worldwide, Inc.

eMax Alive Worldwide Has Changed Its Name to EntertainMax Worldwide, Inc.

SPRINGFIELD, Tenn., May 12 /PRNewswire-FirstCall/ -- eMax Alive Worldwide, Inc., partly owned by eMax Holdings Corporation (OTC Pink Sheets: EMXC), completed a merger with Freedom Entertainment International, Inc. and has changed its name to EntertainMax Worldwide, Inc.

The company is preparing to file an 8K for this transaction.

eMax Holdings shareholders can expect to receive a stock dividend in EntertainMax Worldwide, Inc. by the end of June 2005 or sooner. The record date for the dividend in eMax Alive Worldwide was announced as March 14, 2005. For every three shares of stock held in EMXC, shareholders can expect receive one share of EntertainMax Worldwide, Inc. The expected dividend mailing date was April 24, 2005, but additional time was needed to complete the name changes and for acquiring a CUSIP number for EntertainMax Worldwide, Inc.

If you are a shareholder and do not know if we have your correct mailing address, please email info@emaxcorp.com your correct information.

About EntertainMax Worldwide

EntertainMax Worldwide is a global music, multimedia, entertainment and broadcasting company that offers high-quality products and services focused in the areas of pre-recorded music, feature film and TV production, concert and sports events, and merchandising. EntertainMax Worldwide owns independent record labels and studios competing with other family entertainment companies and is in the process of launching a 24-hour broadcast network. This network will showcase family music, film entertainment and Christian television programming. It will also distribute EMAX music and video products and license TV programming and music content to satellite and cable broadcast networks.

Investors can find current updates and developments at http://www.emaxcorp.com/emaxalive.html and at http://www.emaxcorp.com/investorrelations.html .

About eMax Holdings Corporation

eMax Holdings Corporation is a diversified holding company investing in multimedia, entertainment and real estate industries through two corporations. eMax Holdings Corporation holds stock interest in EntertainMax Worldwide, Inc. and Gold Rush Realty Investments, Inc.

This release may contain forward-looking statements that involve risks and uncertainties, including, without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other risks detailed from time to time in the company's federal filings, annual report, offering memorandum or prospectus. Specifications are subject to change without notice.

CONTACT:
Shareholder Relations:
eMax Holdings Corporation
Roxanna Weber, 615-382-8565
info@emaxcorp.comhttp://www.emaxcorp.com/http://www.preferredinvestor.com/http://www.emaxcorp.com/investorrelations.html

Source: eMax Holdings Corporation

CONTACT: Roxanna Weber, Shareholder Relations, eMax Holdings
Corporation, +1-615-382-8565, or info@emaxcorp.com

Web site: http://www.emaxcorp.com/
http://www.preferredinvestor.com/
http://www.emaxcorp.com/investorrelations.html

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