ESPN Star Sports Announces Key Management Appointment

ESPN Star Sports Announces Key Management Appointment

SINGAPORE, May 12 /Xinhua-PRNewswire/ -- ESPN STAR Sports, Asia's number one sports broadcaster today announced a new appointment to its management team with David Shin taking on the role of Senior Vice President, Commercial Development with immediate effect.

(Photo: http://xprnnews.xfn.info/ESPN/DavidShin.htm )

Shin will be based in Singapore with region-wide responsibility for developing new commercial initiatives for ESPN STAR Sports' networks across Asia. He will report directly to Rik Dovey, Managing Director, ESPN STAR Sports.

Shin brings over 13 years of international industry experience to the position, having held key senior appointments with leading media and technology companies, including the STAR Group.

He began his career in California, USA, working for PolyGram Film Entertainment and thereafter joined DIRECTV in the financial planning and business development areas before being appointed General Manager, Programming Finance for DIRECTV, Japan. Shin joined STAR, Hong Kong as Vice President, Business Development in 1999 where he oversaw business development activities for Hong Kong, Korea and the Philippines and spearheaded STAR's preparation into the India DTH market. In his most recent role as Chief Operating Officer for the Star Channel, Shin was responsible for spearheading major strategic initiatives aimed at improving the company's bottom line.

Rik Dovey welcomed Shin's appointment by saying, "ESPN STAR Sports is growing from strength to strength. With new technologies, new media and new opportunities this is a time for further growth. David has clearly demonstrated his ability in his previous roles and in some of the toughest markets in Asia. He brings with him a keen understanding of the industry and its issues and will pay a pivotal role in helping take our business forward."

Shin holds a Bachelor's degree in Philosophy from the University of California and a post-graduate Fine Arts degree in Cinema-Television, also from the University of Southern California.

ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters, ESPN Inc. and STAR. We are Asia's complete sports provider reaching over 110 million households for ESPN and over 54 million households for STAR Sports (as of July 2004). We have 13 networks -- ESPN Asia, ESPN India, ESPN Taiwan, ESPN Philippines, MBC-ESPN (Korea), ESPN Singapore, ESPN Hong Kong, Xing Kong Sports, STAR Sports India, STAR Sports Taiwan, STAR Sports Singapore, STAR Sports S.E.A and STAR Sports Hong Kong. We bring the world's premier live sports and leading regional events to viewers 24 hours a day. On the ground, the ESPN STAR Sports Event Management Group manages and promotes premier sporting events around Asia, including the Asian X Games and the San Miguel Asian 9Ball Tour. On-line, espnstar.com, espnstar.com.cn and espnstar.com.tw interact with millions of users providing them with in-depth sports news, results and competitions. This multilingual, online platform which is closely integrated with ESPN and STAR Sports on air networks, has established the sites as the number one on- line sports destination in their respective markets.

For further information, please contact:

Stephenie Vasko,
ESPN STAR Sports
Tel: +65-6488-6126
Email: vaskos@espnstar.com

Cheryl Sim
ESPN STAR Sports
Tel: +65-6488-6134
Email: simc@espnstar.com

Source: ESPN STAR Sports

CONTACT: Stephenie Vasko, +65-6488-6126, or vaskos@espnstar.com, or
Cheryl Sim, +65-6488-6134, or simc@espnstar.com, both of ESPN STAR Sports

Web Site: http://xprnnews.xfn.info/ESPN/DavidShin.htm

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