First Ever Lite Spirit Launched

First Ever Lite Spirit Launched

ISLAND BREEZE(TM) by Bacardi is The Original Lite Spirit(TM)

1/2 the calories of traditional spirits and wine*: only 48 Calories per 1.5 oz serving

MIAMI, May 12 /PRNewswire/ -- Bacardi U.S.A., Inc. launches ISLAND BREEZE, the first ever lite spirit, with half the calories of traditional spirits and half the calories of wine, while providing great taste. With summer around the corner, 'The Original Lite Spirit,' ISLAND BREEZE satisfies adult consumers' (21+) desire to enjoy delicious cocktails without breaking the calorie bank.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050512/NYTH045 )

"ISLAND BREEZE by Bacardi is revolutionizing the spirits industry, doing what the first lite beer did to the beer industry, and what the first diet cola did to the soft drink industry," says Alfredo Piedra, Chairman of Global New Product Development for Bacardi.

To kick off the launch of this new spirit, the brand chose Sex and the City(R) actress Kim Cattrall, who embodied the confident woman and led a revolution in cocktails, as the celebrity spokeswoman for the new, ground breaking product. Cattrall is appearing in a series of print and cable television ads touting ISLAND BREEZE, "The Original Lite Spirit(TM)." The alluring, confident persona and trademark sexiness of the Golden Globe(R) award-winning actress perfectly embodies ISLAND BREEZE, whose tagline is, "Now you can have it all(TM)."

"I am thrilled to be working with ISLAND BREEZE. I have always enjoyed cocktails socially, but I have been conscious of both the calories and drinking in moderation," said Cattrall. "That is why I agreed to endorse ISLAND BREEZE. It is the first lite spirit. Now, I can have great tasting, lighter cocktails that are low in calories. Now that's sexy."

The opportunity for ISLAND BREEZE goes well beyond spirits. "ISLAND BREEZE not only tested strongly with vodka and rum consumers, but also with women (21+) who enjoy other alcohol beverages" said Paul de la Torre, Global Marketing Manager for Bacardi New Product Development. Until now, white wine has been a primary option for consumers seeking a sophisticated lighter drink. Each ISLAND BREEZE flavor has 18% alcohol by volume and only 48 calories per standard 1.5 ounce serving, offering a stylish option that has half the calories of white wine (100 calories per serving) with great mixability. Also by comparison, traditional vodka, gin, and whisky have 96 calories per 1.5 oz serving, and wine has 114 calories per serving.

ISLAND BREEZE is made with Premium BACARDI rum, infused with natural fruit flavors and sucralose, a natural-sugar substitute with no caloric content. ISLAND BREEZE is available throughout the United States, giving consumers three great flavors - Key Lime, Coconut and Wild Berry. Suggested retail price is approximately $13.99 for a 750 ml. bottle.

For more information about ISLAND BREEZE, please visit: http://www.islandbreezelite.com/.

Bacardi USA is the United States import, sales, and marketing arm of one of the world's leading wine and spirits producers. A wholly owned subsidiary of Bacardi Limited, Bacardi USA boasts a brand portfolio with some of the most recognized and top selling spirits and wines in the world: BACARDI rum, DEWAR'S blended scotch whisky, GREY GOOSE vodka, BOMBAY SAPPHIRE gin, MARTINI & ROSSI vermouth and asti, CAZADORES blue agave tequila and other noted brands.

ENJOY ISLAND BREEZE IN MODERATION

http://www.islandbreezelite.com/

BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS AND ISLAND BREEZE STYLIZED IS A TRADEMARK OF BACARDI & COMPANY LIMITED. (C)2005 BACARDI U.S.A., INC., MIAMI, FL. DISTILLED SPIRITS SPECIALTIES - EACH FLAVOR 18% ALC. BY VOL.

AV. ANALYSIS: ISLAND BREEZE (1.5 FL. OZ.): 48 CAL, 1.5g CARBS, 0g PROTEIN, 0g FAT.

+AV. ANALYSIS: Traditional Spirits (1.5 FL. OZ.): 96 CAL, 0g CARBS, 0g PROTEIN, 0g FAT (Traditional Spirits based on Vodka, Gin, Rum, Whiskey). AV. ANALYSIS: Wine (5 FL. OZ.): 114 CAL, 4.72g CARBS, 0.29g PROTEIN, 0g FAT. AV. ANALYSIS: White Wine (5 FL. OZ.): 100 CAL, 1.18g CARBS, 0.15g PROTEIN, 0g FAT.

AV. ANALYSIS source for Traditional Spirits and Wine: USDA National Nutrient Database for Standard Reference, Release 17.

* DRINK RECIPE CALORIES BASED ON LOW-CARB CRANBERRY JUICE, LOW-CARB ORANGE
JUICE, SUGAR-FREE LEMONADE, LIME JUICE AND PINEAPPLE JUICE PRODUCTS FROM
LEADING NATIONAL BRANDS.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050512/NYTH045
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN4
PRN Photo Desk, photodesk@prnewswire.com
Source: Bacardi U.S.A., Inc.

CONTACT: Liz Anklow, +1-212-981-5103, or Diane Briskin, +1-212-981-5224,
Robert Zimmerman, +1-212-981-5118, all of Dan Klores Communications, for
Bacardi U.S.A., Inc.

Web Site: http://www.islandbreezelite.com/

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