American Marketing Association Taps Into New Media 'Internet Talk Radio'

American Marketing Association Taps Into New Media 'Internet Talk Radio'

SAN DIEGO, May 19 /PRNewswire/ -- The American Marketing Association (AMA), headquartered in Chicago, Ill., is utilizing a new media format to get its own message out: "Internet Talk Radio". Marking Matters LIVE!, is an online radio talk show, which began broadcasting in January 2005. The show broadcasts Live via the Internet every Wednesday from Noon-1:00 PM Eastern Time. It is produced by wsRadio.com, located in San Diego, California. According to AMA CEO, Dennis Dunlap, "Marketing Matters LIVE! is an Internet radio show featuring forward-thinking topics and key marketing thought leaders across diverse fields. Internet Talk Radio provides a vehicle for consumers and businesses alike to share vital information and resources. We are excited to break new ground by bringing content and discussion specifically to the marketing world."

wsRadio helps the AMA by providing turn key services. Once the show airs live, each hour long show is archived in 4 topic segments for listening on demand 24/7. In addition, wsRadio provides mp3 downloads, allowing listeners the option to listen from their computer or download mp3's to listen via CDs or mp3 players. wsRadio program director Lee Mirabal, a 40 year radio veteran, also trained the hosts of the show, Tim Riesterer of the CMM Group (www.Customermessage.com) and David Kinard (www.MarketingGuy.com). Although Lee says, "While many hosts on wsRadio take a couple of months to get comfortable behind the microphone both Tim and David, as professional speakers, were nearly flawless out of the gate which is pretty rare". The shows are sponsored by AMA Partners who gain exposure through the commercials within the show. wsRadio also installed three remote studios that tie into their main San Diego studio, one for each host and an additional studio at the AMA headquarters for occasions when the regular hosts are not available.

Marketing Matters LIVE! is free to listen to.

wsRadio also produces "eBay Radio" for eBay Inc, Entrepreneur Radio, "The Voice of Entrepreneur Magazine" and Hay House Radio for HayHouse Publications.

The AMA is the largest marketing association in North America. Nearly 40,000 strong, AMA members have access to a network of experienced marketers including leading marketing professionals and academics from every industry. Membership includes access to highly acclaimed seminars, workshops and Hot Topic events focused on the trends shaping the future. For more information about the AMA, visit www.Marketingpower.com.

For more information or to listen to the show, log onto

http://www.wsradio.com/marketingmattersLIVE

Source: wsRadio.com

CONTACT: Chris Murch of wsRadio.com, +1-858-623-0199, ext. 100,
CMurch@wsRadio.com

Web site: http://www.customermessage.com/

Web site: http://www.wsradio.com/marketingmattersLIVE

Web site: http://www.marketingpower.com/

Web site: http://www.marketingguy.com/

Web site: http://www.wsradio.com/

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