Brooks & Dunn 'Play Something Country' Available for the First Time Anywhere as a Music Tone From Sprint

Brooks & Dunn 'Play Something Country' Available for the First Time Anywhere as a Music Tone From Sprint

Exclusive Ringer Available Beginning May 19

OVERLAND PARK, Kan., and NASHVILLE, Tenn., May 19 /PRNewswire/ -- Sprint (NYSE:FON) is partnering with the RCA Label Group to launch an exclusive, two-week promotion for "Play Something Country," the new single from award- winning country superstars, Brooks & Dunn, which will be commercially available for the first time anywhere when it debuts as a Sprint Music Tone on May 19. As the title track to Brooks & Dunn's new album of the same name, "Play Something Country" was widely-viewed Tuesday night on CBS television when the duo performed the song on The 40th Annual Academy of Country Music Awards. As of today, customers can access the high-energy track as a ringer exclusively on Sprint, prior to its official radio impact date of May 23.

(Logo: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO )

"Sprint is excited to pair with country's preeminent duo, Brooks & Dunn, to be the first to deliver their latest hit single to millions of wireless customers and Brooks & Dunn fans across the U.S.," said Jeff Hallock, vice president - product marketing and strategy, Sprint. "Sprint is delivering some of the most advanced mobile music services available today, including Music Tones from today's hottest artists, like Brooks & Dunn, to yesterday's favorites and is making it easy for customers to access and enjoy music on the go!"

Spearheading the RCA Label Group's Digital Business & New Media efforts, Heather McBee enthused, "'Play Something Country' is the kind of song that becomes an anthem for country music fans, and this opportunity with Sprint marks a great way for Brooks & Dunn fans, old and new, to essentially 'brand' their phones and say something really cool about their own sense of style."

The GRAMMY(R) Award winning duo of Kix Brooks & Ronnie Dunn has created an impressive track record of success, including 21 #1 singles and dozens of honors including more than 20 career awards from the Academy of Country Music (ACM) and Country Music Association (CMA). With over 27 million albums sold, Brooks & Dunn are the second best-selling recording duo of all time, with their ninth Arista Nashville studio album, Play Something Country, arriving later this summer.

Sprint customers can access the new Music Tone by going to menu/ downloads/ ringers/ get new/ then browse by artist or the country category and selecting "Play Something Country" by Brooks & Dunn on their Sprint PCS Vision Phones. Sprint Music Tones are $2.50 each.

RCA Label Group - Nashville

RCA Label Group-Nashville (RLG) is a unit of SONY BMG MUSIC ENTERTAINMENT. Based in Nashville, Tennessee, RLG's three country labels are Arista Nashville, BNA Records and RCA Records. Also under the RCA Label Group umbrella is Christian-based Provident Label Group, located in Franklin, Tennessee.

About Sprint

Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state- of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States. For more information, visit http://www.sprint.com/mr .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Sprint

CONTACT: Jackie Bostick of Sprint, +1-913-794-3045,
jackie.a.bostick@mail.sprint.com ; or Allen Brown, allen.brown@sonybmg.com ,
or Chris Melancon, chris.melancon@sonybmg.com , for Brooks & Dunn - Arista
Nashville - RCA Label Group (RLG), +1-615-301-4300

Web site: http://www.sprint.com/

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