Sprint and Music Choice Align to Pump Up the Content With New 'Play of the Day' Music Videos on Sprint PCS Vision(SM) Multimedia Services

Sprint and Music Choice Align to Pump Up the Content With New 'Play of the Day' Music Videos on Sprint PCS Vision(SM) Multimedia Services

'Play of the Day' Added to Music Choice Channel at No Additional Cost to Sprint PCS Vision Customers

OVERLAND PARK, Kan., and NEW ORLEANS, March 14 /PRNewswire/ -- CTIA Wireless 2005 -- Sprint (NYSE:FON) and Music Choice announced today that they are delivering to customers more for their money. Now, when customers purchase Music Choice, a channel offered as part of Sprint PCS Vision Multimedia Services for a price of $5.95 a month, they also get a daily music video titled "Play of the Day." Today's announcement unveils an enhancement to an already robust service, which includes the hottest music news, artist interviews and six commercial-free audio music channels by music genre, including R&B and Hip Hop, Hit List, 80's, 90s, Country and Rock.

(Logo: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO )

"This is a fantastic addition to the Music Choice channel," said John Burris, director - Wireless Data Services, Sprint. "A music video a day, plus audio music channels on demand, as well as music news and artist interviews for a simple flat price of $5.95 a month, delivers enormous value to Sprint PCS Vision customers and gives them more of the services they want without having to worry about racking up incremental charges for watching individual pieces of content, such as music videos. Sprint customers can enjoy channels, such as Music Choice and Sprint TV, as much as they like and know they are getting fresh content."

"With the addition of music videos, Music Choice is excited to offer Sprint customers an enhancement to the Music Choice channel," said David Del Beccaro, President and CEO of Music Choice. "This new feature complements existing content. Music Choice's plans for the short term include expansion of new music video content while continuing to offer the music news, artist interviews and multigenre audio music channels that have made the channel so appealing to Sprint customers."

Music Choice is one of many premium channels available via Sprint PCS Vision Multimedia Services, and it is available today on select Sprint PCS Vision Multimedia Phones and will be available on future multimedia phones. Sprint announced Sprint PCS Vision Multimedia Services, its next generation of multimedia services, in August 2004. Sprint PCS Vision Multimedia Services delivers streaming content from popular name brand sources like CNN, NBC Universal, ABC News Now, Fox Sports, E! Entertainment, The Weather Channel, Music Choice and Cartoon Network, to name a few. Content is streamed to the phone at up to 15 frames per second and is refreshed regularly, providing customers with the latest in news, sports and entertainment.

Customers don't have to subscribe to the Sprint PCS Vision Multimedia Pack to enjoy multimedia content. Customers can simply purchase multimedia channels a la carte, like Music Choice for $5.95 a month. If they want a compilation channel, Sprint TV provides content from a variety of sources for $9.99 a month. The Sprint PCS Vision Multimedia Pack, for $25 per month, provides customers added value and includes Sprint TV, unlimited Sprint PCS Vision usage, Picture Mail(SM) and Sprint PCS Video Mail, and 100 SMS text messages.

About Sprint

Sprint offers an extensive range of innovative communication products and solutions, including global IP, wireless, local and multiproduct bundles. A Fortune 100 company with more than $27 billion in annual revenues in 2004, Sprint is widely recognized for developing, engineering and deploying state- of-the-art network technologies, including the United States' first nationwide all-digital, fiber-optic network; an award-winning Tier 1 Internet backbone; and one of the largest 100-percent digital, nationwide wireless networks in the United States. For more information, visit http://www.sprint.com/mr .

About MUSIC CHOICE

Music Choice, the premier multi-platform music network, reaches consumers through digital cable and satellite television, broadband and cell phones. Renowned for its cutting-edge innovation in custom music offerings and music delivery, Music Choice programs a comprehensive selection of music channels, produces exclusive content, including in-studio performances, artist interviews and music shows, and distributes concerts that feature both established and up-and-coming recording artists. The MUSIC CHOICE(R) televised music channels currently reach 37 million households, and the exclusive concerts air in 44 million satellite and cable homes nationally. Headquartered in Horsham, PA, Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Adelphia Cable Communications, Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE(R) is a registered trademark of Music Choice. Visit the Music Choice website at http://www.musicchoice.com/ .

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20001013/SPRINTLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Sprint

CONTACT: Media, Jackie Bostick of Sprint, +1-913-794-3045,
jackie.a.bostick@mail.sprint.com , or Karen Doler of Music Choice,
+1-215-784-5842, kdoler@musicchoice.com

Web site: http://www.sprint.com/
http://www.sprint.com/mr
http://www.musicchoice.com/
http://www.ctiawireless.com/index.cfm

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