Podcasting to Nanocasting Alliance Aims to Separate Internet Radio Hype From the Real Promise

Podcasting to Nanocasting Alliance Aims to Separate Internet Radio Hype From the Real Promise

Event Will Bring Together Sober and Experienced Business Minds

LOS ANGELES, March 22 /PRNewswire/ -- Guerrilla Marketing International and Jackstreet Media announced more details of the five city conference -- scheduled for Orlando, Las Vegas, San Francisco, New Orleans and Vancouver -- as part of the Guerrilla Marketing Business University Tour. The sessions will zero in on the business fundamentals of podcasting and examine the broader issue of "Nanocasting" -- the term for commercial podcasting that targets other niche communities beyond Ipodders. The sessions will examine real life applications of Nanocasting deployed in business scenarios and examine the real world value of Internet radio as a business tool and a business model.

"Nanocasting refers to the programming produced for the smallest, most narrowly but clearly defined target audience. This is the audience that is most interested in the type of programming and from a marketing standpoint, the audience that is most likely to buy related products," said Jay Conrad Levinson, the founder of the Guerrilla Marketing concept. "Internet radio makes reaching these affinity groups economically viable in ways that broadcasting can't match, so there are some real possibilities here. Our aim is to bring together some bright, experienced and committed people to find the best approaches," said Levinson.

The program is being held at upscale hotels, limited to 200 people, and priced at $3,997 to attract serious business people and media entrepreneurs.

"Podcasters got it right. Internet radio is about affinity groups and niche communities that are passionate about something....beer or God or whatever. Podcasting, by definition, targets the community of Ipodders -- which by some estimates number about 22 million in total," said Errol St. Clair Smith, Director of Guerrilla Marketing Radio and founder of Jackstreet Media. "But the total universe of people with broadband access who can tune into Internet radio via their PCs is over 150 million, and there are all sorts of affinity groups and online communities that are ripe for this application. Nanocasting includes them all -- from podcasters to beercasting to Godcasting. Nanocasting first defines the affinity group then asks, what is the right business model for reaching this affinity group using Internet radio," said Smith.

About Guerrilla Marketing International

Guerrilla Marketing International is a privately held company founded by Jay Conrad Levinson, author of the best-selling marketing series, "Guerrilla Marketing," plus 24 other business books that have been translated into 41 different languages.

About Jackstreet Media:

Jackstreet Media is a privately held company that has been developing and market-testing Internet radio business models since 1999. It was founded by Errol St. Clair Smith, Emmy Award-winning reporter at KTLA, radio talk-show host and entrepreneur.

For more information contact Jeannette Bernstien at Jackstreet Media, 818-245-1601 or email us at info@readersradionetwork.com. Guerrilla Marketing Radio can be heard at http://www.gmarketing.com/. You may contact the Guerrilla Marketing Network at Gmarketringnet@aol.com.

This release was issued on behalf of the above organization by Send2Press(TM), a unit of Neotrope(R). http://www.send2press.com/

Source: Guerilla Marketing International

CONTACT: Jeannette Bernstien of Jackstreet Media, +1-818-245-1601, for
Guerilla Marketing International

Web site: http://www.send2press.com/

Web site: http://www.gmarketing.com/

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