O2 Germany Signs Up With Nokia for Mobile Music Solution Powered by Loudeye
O2 Germany Signs Up With Nokia for Mobile Music Solution Powered by Loudeye
O2 Germany Creates Comprehensive Mobile Music Experience for Their 7 Million Subscribers
HANNOVER, Germany, March 9/PRNewswire-FirstCall/ -- Nokia and Loudeye Corp. (Nasdaq: LOUD) today announced that O2 Germany
has signed up with Nokia to launch a complete mobile music experience under
the O2 Germany brand powered by Loudeye. The O2 Germany mobile music service
will leverage the platform developed by Loudeye and Nokia that allows
operators worldwide to launch comprehensive branded mobile music services for
their customers with a minimum amount of effort and resources. O2 Germany is
the fastest growing mobile operator in Germany and part of the European O2
group.
"We were the first German mobile operator to launch a music service, with
O2 music one year ago," said Lutz Schuler, member of the board of O2 Germany.
"During this year, we plan to address the mass market with a large number of
handsets from different manufacturers, as well as the possibility for music
download on both mobile phones and over the Internet. The open platform from
Nokia and Loudeye makes it possible to achieve this."
O2 Germany's mobile music experience will allow users to browse, search,
listen, and download full-length songs to their mobile device based on the
Open Mobile Alliance (OMA) Digital Rights Management specifications. Music
purchases will be billed directly to a user's existing O2 Germany monthly
statement. Currently, O2 Germany has over 230,000 songs available for
contract customers and starting in summer 2005, customers will have access to
more than 500,000 songs covering genres such as pop, jazz, rock, R&B and
dance.
Customers can also use their personal computer to access the O2 music
shop via the Internet and download songs to their PC. The service will also
allow users to synchronize their music collection with their mobile device.
Songs that have been purchased remain available for customers to download
free of charge to their mobile device or PC.
O2 is also offering a mobile music search and recognition service called
"Music Spy". This service allows customers to discover the name of the artist
or song playing on the radio by simply calling a toll-free number and holding
their phone towards the music. Seconds later, the call will end and the
customer will receive a text message with the song title and artist, as well
as a link to buy the song from the O2 Germany music store.
"It's fantastic to have an operator like O2 Germany on board as our first
mobile music solution customer," said Jonas Geust, vice president, Music,
Nokia. "Mobility is a big part of music's future and now O2 Germany customers
can enjoy a seamless mobile music experience with innovative services and
features. Together with Loudeye, we can offer operators the most
comprehensive service that integrates both the mobile and PC world, so that
consumers can enjoy their music without wondering about the underlying
technology."
"O2 Germany's choice to replace their existing music services with the
joint solution developed by Loudeye and Nokia demonstrates the growing
importance of mobile music services in operator's strategies and the ability
the combined solution to scale for O2 Germany's 7 million subscribers," said
Mike Brochu, president and chief executive officer, Loudeye Corp. "This model
can be vital for operators to enhance their branding, differentiate
themselves in the marketplace and build incremental revenue streams."
The Loudeye and Nokia developed platform can be deployed and operated in
more than 30 countries.* The solution is highly customizable allowing
operators to launch advanced digital media services that meet the particular
needs of their target customer base. Nokia and Loudeye provide a range of
services to help operators integrate the platform within their network, and
to operate the music services on a day-to-day basis.
About Loudeye Corp.
Loudeye is a worldwide leader in business-to-business digital media
solutions and the outsourcing provider of choice for companies looking to
maximize the return on their digital media investment. Loudeye combines
innovative products and services with the world's largest digital music
archive, a broad catalog of licensed digital music and the industry's leading
digital media infrastructure enabling partners to rapidly and cost
effectively launch complete, customized digital media stores and services.
For more information, visit www.loudeye.com.
O2 (Germany) GmbH & Co. OHG, a subsidiary of mmO2 plc, offers its
post-pay and pre-pay customers almost blanket GSM-coverage through the own
mobile communications network and a roaming agreement with T-Mobile. Moreover
the company provides innovative mobile data services on the basis of GPRS and
UMTS technology. mmO2 plc has 23.2 million customers in the UK, Ireland and
Germany. http://www.o2.com/de.
About Nokia
Nokia is a world leader in mobile communications, driving the growth and
sustainability of the broader mobility industry. Nokia connects people to
each other and the information that matters to them with easy-to-use and
innovative products like mobile phones, devices and solutions for imaging,
games, media and businesses. Nokia provides equipment, solutions and services
for network operators and corporations. www.nokia.com.
www.nokia.com
* Some services and content may not be available in all areas.
Source: Nokia
Media Enquiries: Loudeye, mPRm Public Relations, Karen DeMarco, Tel: +1-323-933-3399, Email: kdemarco@mprm.com, Faktor 3 for Loudeye, Nicola Wesselburg, Tel: +49-40-679446-36, Email: n.wesselburg@faktor3.de, Investor relations: Michael Dougherty, Tel: +1-206-832-4000, Email : ir@loudeye.com, O2 Germany, Roland Kuntze, Tel +49-(0)-89-24-42-12-14, Fax: +49-(0)89-24-42-12-18, Email: roland.kuntze@o2.com, Nokia, Multimedia Communications, Tel: +358-7180-45667
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