Go Daddy's Super Bowl Ad Receives Unprecedented Publicity

Go Daddy's Super Bowl Ad Receives Unprecedented Publicity

SCOTTSDALE, Ariz., March 3 /PRNewswire/ -- GoDaddy.com, the No. 1 registrar of domain names, announced today that its first-ever Super Bowl advertisement was a resounding success, as measured by independent third parties. Go Daddy's Super Bowl commercial ran during the first quarter of the game, but was subsequently pulled by the NFL and FOX from its scheduled 2nd airing during the game's final two minute warning.

According to multivision, inc. (a leader in the collection and analysis of real-time broadcast corporate intelligence), the ensuing media coverage of the pulled advertisement garnered GoDaddy.com more publicity than any other Super Bowl advertiser. According to multivision's "Super Bowl: Monitoring the Advertising Buzz - 2005," GoDaddy.com's post-Super Bowl "Share of Voice" ("SOV") from February 7 - 11 was a tremendous, and unprecedented, 51.14%. This is the largest SOV attributed to any Super Bowl advertiser during the past two years, and possibly ever. (SOV is the percentage of times an advertiser is mentioned in all Super Bowl stories aired on national, cable and the top 50 local television networks. For example, if there are ten stories and a company is mentioned three times, its' SOV is 30%.)

"Any Super Bowl advertiser hopes for a big return on their investment," said Brent Bamberger, Vice President for multivision, inc. "With more than half of the post-game newscasts mentioning GoDaddy.com, the company achieved a perfect storm of publicity. They were able to harness the various controversies surrounding their commercial to drive brand awareness."

multivision further reported that between December 1 - February 11, Go Daddy's Super Bowl ad was mentioned in nearly 700 separate broadcasts on local, national and cable television. These broadcasts reached an audience of 262.9 million people, with an estimated publicity value of $11.7 million dollars.

Other media sources confirmed the successful impact of Go Daddy's Super Bowl commercial. TiVo(R) reported that Go Daddy's commercial was the most replayed commercial of the entire Super Bowl. And eWatch(TM), a service provided by PR Newswire Association LLC, tracked Go Daddy's online media coverage for the month preceding and the two weeks subsequent to the Super Bowl, and determined there were approximately 1,230 separate articles which mentioned Go Daddy's Super Bowl ad.

"We are extremely pleased with the response to our Super Bowl ad," said Bob Parsons, president and founder of GoDaddy.com. "I personally received thousands of comments, the majority of them positive and supportive, on my blog, www.bobparsons.com." (Go Daddy's parent company, The Go Daddy Group, was recently named the fastest growing technology company (ranked # 8 overall) on the Inc. 500 List of America's Fastest Growing Private Companies.) "Go Daddy accomplished exactly what it set out to achieve with its first-ever Super Bowl ad -- increased brand awareness. Today, millions of people now know about GoDaddy.com, which in turn has generated significant new business."

About The Go Daddy Group, Inc.

The Go Daddy Group, the industry leader in domain name registration, enables individuals and businesses to acquire, create, and safeguard their unique identities and brands on the Internet by offering a complete line of Web development tools, including hosting, email systems, SSL certificates and complementary products and services. The Go Daddy Group companies include three ICANN-accredited domain name registrars: flagship registrar GoDaddy.com (www.GoDaddy.com); membership-based registrar Blue Razor Domains, Inc., (www.bluerazor.com); and reseller registrar Wild West Domains, Inc., (www.wildwestdomains.com). The Go Daddy Group also offers private domain name registration services through Domains By Proxy, Inc., www.domainsbyproxy.com. The Go Daddy Group registers a new domain name every 7 seconds.

multivision (www.multivisioninc.com) is a leader in the collection, analysis and delivery of real-time broadcast corporate intelligence, and maintains the largest continuously updated searchable database of broadcast content. Organizations rely on multivision's products, services and insights to drive business research, manage communications campaigns, and track public opinion. Founded in 1996, multivision has been the leader in the application of innovative digital technology which captures, analyzes and presents broadcast information to its corporate, government and public service clients.

-The Go Daddy Group-

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Bob Parsons http://profnet.prnewswire.com/ud_public.jsp?userid=350318 Warren Adelman http://profnet.prnewswire.com/ud_public.jsp?userid=350320

Source: The Go Daddy Group, Inc.

CONTACT: Nick Fuller, Communications Manager of The Go Daddy Group,
Inc., +1-480-505-8800, ext. 4435, nfuller@godaddy.com

Web site: http://www.multivisioninc.com/

Web site: http://www.godaddy.com/

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