DLP Cinema(TM) Technology Helped Directors Robert Rodriguez and Frank Miller Construct Miramax/Dimension Film's 'Sin City' in Post Production

DLP Cinema(TM) Technology Helped Directors Robert Rodriguez and Frank Miller Construct Miramax/Dimension Film's 'Sin City' in Post Production

DALLAS, March 17 /PRNewswire/ -- Texas Instruments (TI) (NYSE:TXN) DLP Cinema(TM) technology, the digital cinema projection technology deployed in movie theatres worldwide, assisted the directors and visual effects team of Miramax's and DIMENSION FILMS' "Sin City" during post-production to achieve the desired comic-book feel of the movie. Directors Robert Rodriguez and Frank Miller relied upon DLP Cinema(TM) projectors to ensure rich and consistent color in the movie. "Sin City" hits theatres on April 1st.

The hyper-realistic black and white, and desaturated colored look of "Sin City" was achieved through the use of a DLP Cinema(TM) projector at EFILM, which operates the most advanced digital laboratory in the world. The entire movie was color corrected digitally with a DLP Cinema(TM) projector, where color was digitally manipulated for both film and digital projection.

"With a one-to-one ratio to what is done and what is projected, changes can be viewed immediately rather than waiting for days from the traditional photochemical film-based process of color timing," said Robert Rodriguez, director, "Sin City." "The DLP Cinema(TM) projector was key as both a valuable timesaver and creative tool in the digital workflow."

"'Sin City' is a visually inventive movie from directors Robert Rodriguez and Frank Miller, and a great indicator of how DLP Cinema(TM) technology accurately reproduces a dynamic range of black levels and colors," said Doug Darrow, Business Manager for DLP Cinema(TM). "Since the entire movie was color corrected digitally, watching a DLP Cinema(TM) presentation of 'Sin City' will give moviegoers the true visual interpretation of the movie."

DLP Cinema(TM) projectors are currently in nearly 100 leading post-production facilities, test labs and screening rooms worldwide.

About TI DLP Cinema(TM) Projection Technology

TI DLP Cinema(TM) projection technology has been exposed to millions of movie-goers throughout the world, delivering the clearest, sharpest, brightest and most accurate images as the director intended them be seen. The total number of installed DLP Cinema(TM) projectors is now more than 310, with theatres located in 29 countries around the world. More than 140 movies have been released on DLP Cinema(TM) projectors, including: The Phantom of the Opera, Polar Express, Shrek and Shrek 2, Finding Nemo, Collateral, and Star Wars: Episodes I and II. For more information, or to find a DLP Cinema(TM) theatre near you, please visit http://www.dlpcinema.com/ .

DLP and DLP Cinema are all trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.

Source: Texas Instruments DLP Products

CONTACT: Molly Mulloy of TI DLP(TM) Products, +1-310-854-8128,
mollym@ti.com; Nick Mendoza of Rogers & Cowan for TI DLP(TM) Products,
nmendoza@rogersandcowan.com

Web site: http://www.dlp.com/
http://www.dlpcinema.com/

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