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International Entertainment News

Tuesday, March 22, 2005

David Parsons' Dancers Reveal New Mercedes-Benz R-Class

David Parsons' Dancers Reveal New Mercedes-Benz R-Class

World-Class Dancers Celebrate Global Debut of R-Class in New York

MONTVALE, N.J., March 22 /PRNewswire/ -- The last time Mercedes-Benz came to New York for the world premiere of a new car was 51 years ago -- to launch the 300 SL "Gullwing" sports car. Now the company is holding the global debut of the all-new R-Class at the New York International Auto Show.

David Parsons Dance Company

On Wednesday morning, March 23rd, New York's internationally renowned choreographer David Parsons and his dance company will pull the cover off the new R-Class. Parsons, who is responsible for choreographing the closing ceremony at next year's Olympic Winter Games, has developed a unique act to support the launch of a unique vehicle. His creative motto for the reveal show is "Dynamic Space," which will be brought to life in a striking dance performance that combines light, color and changing dimensions.

Dynamic Space for the New R-Class

The credo of "dynamic space" is no coincidence - the R-class is an entirely new type of Mercedes-Benz that combines the sure-footedness of a four-wheel-drive sport utility vehicle, the performance and comfort of a fine sports sedan and the versatility of a luxury wagon. The new R-Class will be built in Tuscaloosa, Alabama and will be available at Mercedes-Benz dealerships later this year.

About David Parsons

David Parsons has enjoyed a remarkable career as a performer, choreographer, teacher, director and producer of dance. His work has been enthusiastically embraced by audiences, presenters and critics the world over.

He was a leading dancer with the Paul Taylor Dance Company, where Mr. Taylor - the "reigning master of modern dance (Time)" - created many roles for him. David Parsons has also choreographed works for the Paul Taylor Dance Company, American Ballet Theatre, New York City Ballet and a lot more. David Parsons choreographed and directed the dance elements for Times Square 2000, the festivities in Times Square for 24 hours celebrating the turn of the Millennium, which was watched by billions of people all over the globe.

About Mercedes-Benz USA

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2004, MBUSA achieved an all-time sales record of 221,610 new vehicles, setting the highest sales volume ever in its history and achieving 11 consecutive years of sales growth. More information on MBUSA and its products can be found on the Internet at http://www.mbusa.com/.

Source: Mercedes-Benz USA

CONTACT: Rob Moran, +1-201-573-2245, or Michelle Murad, +1-201-573-4320,
or Toll-free 1-888-MBNEWS-1, all for Mercedes-Benz USA

Web site: http://www.mbusa.com/

NOTE TO EDITORS: Accredited journalists and editors can access this story, high-resolution photos and other press materials by registering at http://www.media.mbusa.com.

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