World Poker Exchange Announces $2 Million London Tournament

World Poker Exchange Announces $2 Million London Tournament

ANTIGUA, BWI, Feb. 10 /PRNewswire/ -- The World Poker Exchange, one of the world's fastest growing online poker sites, has announced today that it will host The London Open at the Old Billingsgate Market in August.

The offline poker tournament will be held in partnership with FHM UK and The Bravo Channel, the UK's leading men's entertainment network, on August 3rd through to August 6th.

The World Poker Exchange London Open will be the first lifestyle poker tournament of its kind and will provide exclusive outings each night of the tournament. Old Billingsgate is a nineteenth century landmark building situated in a prime position on the River Thames with views across to Tower Bridge, London Bridge and the South Bank.

The event promises to attract both world-renowned poker players and celebrities from around the globe. The overall tournament will be filmed as a primetime TV special, "World Poker Exchange London Open," and will also document the highs and lows of 10 FHM qualifying players as they play for the $2 million prize pool, which will be broadcast on Flextech's Bravo and freeview channel Ftn, reaching 3 million homes.

Those new to the game can take advantage of the FHM/World Poker Exchange Poker School that began on January 27th and runs through to June 2005. The Poker School will be highlighted in print and video tutorials in FHM magazine, Zoo magazine, FHM .com and further promoted on twelve Emap radio stations across the UK, including KISS FM in London. The 5 million FHM readers and countless listeners can participate in a free qualifying tournament and enjoy the chance to win a free seat at the World Poker Exchange London Open.

Haden Ware, CEO of World Poker Exchange, said, "The wide scope of our first international live tournament will demonstrate that Worldpx.com is committed to becoming one of the top online poker destinations in the world."

"The event's format and non-card playing activities surrounding the World Poker Exchange London Open will make it a truly lifestyle tournament, clearly differentiating it from all other existing live tournaments and making it a perennial 'must attend' event for any professional poker circuit player. Our relationship with FHM and Bravo is only two of many strategic alliances we are developing across multiple territories to bring Worldpx.com to the forefront of online gambling."

About World Poker Exchange

The World Poker Exchange (www.worldpx.com) is a licensed and regulated multi-player internet poker room that has served the online community since the outset of online poker play. Based in Antigua and established in spring 2001, World Poker Exchange is one of the world's fastest growing online poker sites.


Source: World Poker Exchange

CONTACT: Leslie Galerne of Rogers & Cowan, +1-310-854-8198,
lgalerne@rogersandcowan.com, for World Poker Exchange

Web site: http://www.worldpx.com/


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